1. JOB PURPOSE
At TAJ, a Senior
Account Executive (IMC) is not an administrator-you are a campaign orchestrator, a trusted client partner, and the catalyst for internal synergy.
You will command the end-to-end lifecycle of large-scale Integrated Marketing Communications (IMC) campaigns. By blending sharp strategic thinking with operational excellence, you ensure flawless execution, optimize budgets, and deliver breakthrough solutions that elevate brand equity for top-tier clients across diverse sectors (FMCG, Tech, Finance, Automotive, and NGOs).
2. KEY RESPONSIBILITIES
Client Partnership & Project Orchestration
• Trusted Liaison: Act as the direct partner to clients, lead contract negotiations, and consult on high-level communication strategies.
• IMC Integration: Drive seamless synergy across internal teams (Planning, Creative, Media, Social, Production) to transform bold ideas into reality.
• Financial Stewardship: Own project scopes, execution timelines, and project P&L to guarantee on-time, high-quality deliverables.
Strategic Insight & Campaign Optimization
• Strategy Co-creation: Partner with Planning to dissect consumer insights and competitor landscapes, shaping the overarching campaign strategy.
• Proposal & Pitching: Engineer sharp proposals and confidently present/defend game-changing ideas before C-level clients.
• Real-Time ROI: Monitor live campaign performance, analyze KPIs, and proactively execute optimization strategies.
Operations & Team Leadership
• Vendor Ecosystem: Manage premium alliances with external suppliers to ensure cost-effective, top-tier deliverables.
• Closing & Retention: Deliver post-campaign reports, finalize financial liquidations, and drive client-nurturing initiatives for contract renewals.
• Mentorship: Accelerate the growth of Junior AEs and Account Assistants within the unit.
• Experience: 3-4 years in Creative/Digital Agencies with hands-on experience running multi-channel IMC campaigns.
• Project Mastery: Meticulously detail-oriented; expert in project scheduling, budget mapping, and risk mitigation.
• Strategic Agility: Outstanding client service skills with the ability to pivot seamlessly from data analysis to abstract creative concepts.
• High-Impact Soft Skills: Masterful presentation and proposal-writing capabilities; resilient and collaborative under tight timelines.
• Versatility: Proven track record of juggling diverse portfolios simultaneously (FMCG, Tech, Automotive, Banking, etc.).
• Language & Tech: Fluent English (IELTS 6.5 minimum equivalent). Advanced MS Office and an open mindset toward leveraging AI tools for project efficiency.
TAJ Việt Nam chân thành cảm ơn sự quan tâm của các Ứng viên với vị trí ứng tuyển này. Tuy nhiên, với lượng hồ sơ tham gia lớn, chúng tôi sẽ chỉ liên hệ với những Ứng viên đạt yêu cầu.
