SENIOR ACCOUNT EXECUTIVE

At TAJ, a Senior Account Executive (IMC) is not an administrator-you are a campaign orchestrator, a trusted client partner, and the catalyst for internal synergy.
You will command the end-to-end lifecycle of large-scale Integrated Marketing Communications (IMC) campaigns. By blending sharp strategic thinking with operational excellence, you ensure flawless execution, optimize budgets, and deliver breakthrough solutions that elevate brand equity for top-tier clients across diverse sectors (FMCG, Tech, Finance, Automotive, and NGOs).
KEY RESPONSIBILITIES
1. Client Partnership & Project Orchestration
Trusted Liaison: Act as the direct partner to clients, lead contract negotiations, and consult on high-level communication strategies.
IMC Integration: Drive seamless synergy across internal teams (Planning, Creative, Media, Social, Production) to transform bold ideas into reality.
Financial Stewardship: Own project scopes, execution timelines, and project P&L to guarantee on-time, high-quality deliverables.
2. Strategic Insight & Campaign Optimization
Strategy Co-creation: Partner with Planning to dissect consumer insights and competitor landscapes, shaping the overarching campaign strategy.
Proposal & Pitching: Engineer sharp proposals and confidently present/defend game-changing ideas before C-level clients.
Real-Time ROI: Monitor live campaign performance, analyze KPIs, and proactively execute optimization strategies.
3. Operations & Team Leadership
Vendor Ecosystem: Manage premium alliances with external suppliers to ensure cost-effective, top-tier deliverables.
Closing & Retention: Deliver post-campaign reports, finalize financial liquidations, and drive client-nurturing initiatives for contract renewals.
Mentorship: Accelerate the growth of Junior AEs and Account Assistants within the unit.