Senior Account Executive

Company: Networld Asia Group - Red Communications
Department: Account Team
Reporting to: Account Manager
Experience Level: 3-5 years
Objective: Lead and execute IMC, PR & Social Media campaigns, manage media relations, and create high-impact digital content to drive brand awareness and engagement.
DAILY RESPONSIBILITIES:
1. Client Servicing & Relationship Management
- Act as the primary point of contact for clients, ensuring smooth communication and understanding of project requirements.
- Support in client meetings, preparing agendas, taking notes, and following up on action items.
- Maintain strong relationships with clients, ensuring their needs are met and expectations exceeded.
- Assist in identifying upsell and cross-sell opportunities to expand client engagements.
2. Strategy & Media Relations
- Develop and execute PR strategies that align with client objectives.
- Maintain and expand relationships with journalists, editors, media houses, and influencers.
- Write and distribute press releases, media pitches, thought leadership articles, and opinion pieces.
- Secure earned media placements and monitor press coverage.
- Support in crisis communication planning and media response management.
3. Project Management & Execution:
- Work closely with internal teams (PR, Digital, Creative, Planning) to ensure timely project delivery.
- Develop and manage project timelines, deliverables, and budget tracking.
- Coordinate with vendors, media, influencers, and third-party partners for campaign execution.
- Monitor project performance and troubleshoot issues proactively to keep projects on track.
4. Proposal & Reporting Support
- Assist in the development of campaign proposals, presentations, and strategic documents.
- Gather market research, industry trends, and competitor analysis to support strategic recommendations.- Prepare monthly reports and campaign performance analysis for clients.
5. Financial & Payment Coordination
- Support invoice issuance and payment tracking, ensuring timely client payments.
- Collaborate with finance and vendor teams to manage budgets and payments for suppliers.
REQUIREMENTS:
6. Core Skills & Competencies
- 3-5 years of experience in PR, social media, or Communications.
- Strong network with media contacts, journalists, and influencers.
- Excellent writing skills - ability to craft press releases, thought leadership content, and social media copy.
- In-depth understanding of social media trends, digital PR, and influencer marketing.
- Proficiency in PR tools (Cision, Meltwater, Brandwatch) & social media analytics tools.
7. Mindset & Work Approach
- Proactive and adaptable, capable of managing multiple clients & campaigns.
- Strong presentation and communication skills (especially in English), with confidence in client interactions.
- Strategic and data-driven approach to PR & social media planning.
- Ability to work independently and collaboratively across teams.
BENEFITS & OPPPORTUNITY:
- Work with top-tier clients in Healthcare, Wellness, and Lubricant industries.
- Career development opportunities, training in client servicing & business growth strategies.
- Experience and improve strategic thinking, comprehensive project management