Senior Associate, Ad Operations & Demand Partnerships

Mô tả công việc
1. Ad Tech & Platform Operations (Primary Focus)
Own the ad-tech stack: Configure, manage, and optimize Google Ad Manager (GAM) and SpringServe for all Vietnam market inventory.
Inventory & yield management: Set up ad units, pricing rules, deal structures, and yield optimization strategies across programmatic and direct-sold channels.
Technical troubleshooting: Diagnose and resolve delivery discrepancies, pacing issues, latency problems, and reporting mismatches with urgency and precision.
Programmatic infrastructure: Configure SSP/DSP integrations, header bidding setups, and deal IDs (PMP, programmatic guaranteed) in coordination with global tech teams.
Data & reporting: Build and maintain dashboards and performance reports using Excel, SQL, and BI tools. Deliver actionable insights to internal stakeholders and partners.
2. End-to-End Campaign Management
Full campaign lifecycle: Own campaign setup, trafficking, QA, pacing, optimization, and final reporting for all Vietnam market campaigns.
Performance delivery: Ensure campaigns meet delivery targets, pacing benchmarks, and client KPIs - proactively flagging and resolving issues before they escalate.
Client & partner communication: Serve as the operational point of contact for agency and advertiser partners on active campaigns.
Process & documentation: Build scalable operational workflows and internal documentation to support team growth.
3. Programmatic Demand Partnerships
DSP & programmatic partnerships: Identify, pitch, and activate programmatic demand partners - including DSPs (The Trade Desk, DV360, and regional platforms), trading desks, and programmatic agencies - to drive spend on ODK's Vietnam inventory.
Deal structuring: Develop and manage PMP deals, programmatic guaranteed arrangements, and preferred deal structures with demand partners.
Agency & brand outreach: Build and maintain relationships with media agencies and brand-direct advertisers in the Vietnam market to develop direct-sold and programmatic demand pipelines.
Revenue development: Work with global leadership to set and execute against Vietnam revenue targets across programmatic and direct channels.
Partner activation: Translate technical platform capabilities (SSP features, audience targeting, deal structures) into compelling partner pitches - closing the gap between ops knowledge and commercial conversations.
4. Market Ownership & Regional Operations
Single point of contact: Act as the primary operational and commercial owner for all advertising activity in the Vietnam market.
Vendor & platform management: Manage relationships with ad-tech vendors, measurement providers, and platform partners to maintain system reliability and operational efficiency.
Market intelligence: Monitor the Vietnamese programmatic and CTV landscape - tracking competitive activity, demand trends, DSP adoption, and emerging partnership opportunities.
Local compliance: Ensure all operations align with Vietnamese advertising regulations and ODK's global standards.
5. Cross-functional Collaboration
Partner with global Product, Analytics, and Sales teams to align local execution with global platform standards and roadmap.
Feed Vietnam market insights back to global leadership to inform product development, pricing strategy, and supply partnerships.
Contribute to scalable operational frameworks that can be replicated across other markets.
Yêu cầu công việc
Experience: 5+ years in digital advertising with a strong emphasis on ad operations, programmatic platform management, or ad-tech. Direct experience in CTV or OTT environments preferred.
Ad Tech Platforms: Hands-on, expert-level experience with Google Ad Manager (GAM) and SpringServe is required. These are day-one tools for this role.
Programmatic Demand Experience: Demonstrated experience identifying, connecting with, and activating programmatic demand partners - DSPs, trading desks, or programmatic-first agencies. Must be able to articulate this experience clearly with specific examples.
Analytical Skills: Advanced proficiency in Excel, SQL, and at least one BI tool (Looker, Tableau, or equivalent). Comfortable building reporting frameworks from scratch.
Independence: Proven ability to operate autonomously in a fast-moving, entrepreneurial environment with limited local management oversight.
Languages: Business-level English (written and verbal) required. Vietnamese fluency strongly preferred.
Education: Bachelor's degree in Business, Marketing, IT, Computer Science, or a related field.
Preferred Qualifications
Experience with CTV/OTT platforms, smart TV ecosystems, or FAST channels.
Existing network within the Vietnamese advertising, agency, or programmatic ecosystem.
SSP/DSP platform experience: Familiarity with major demand-side platforms such as The Trade Desk, DV360, MediaMath, or regional Vietnamese DSPs.