Senior Associate, App Growth Marketing - ShopeePay

1. Drive Insight-to-Growth Engine (User & Commercial)
Apply a consumer-centric and data-driven approach to identify growth opportunities across app acquisition, activation, CRM programs, and Pay use-case adoption.
Work closely with Consumer Market Intelligence and BI/Data teams to analyze user behavior, campaign and asset performance, product adoption, and relevant commercial metrics.
Translate insights into actionable growth levers, balancing user value, business impact, cost efficiency, and user quality.
Define target segments, user journeys, hypotheses, and measurement plans for assigned growth initiatives.
2. Drive Growth across Campaigns, CRM, App Assets and Product adoption
Plan and execute growth campaigns, CRM programs, and product-feature-led initiatives to grow and engage the user base, support retention and winback, and encourage cross-product adoption.
Plan, set up, and manage PN, EDM, banners, and other app or owned marketing assets, including targeting, content, timing, sequencing, quality checks, and launch coordination.
Leverage promotions and ecosystem benefits, such as vouchers, discounts, coins, online marketing coordination, and Shopee collaboration, to support relevant user-growth objectives.
Conduct or support A/B tests, pilot rollouts, and performance optimization across audiences, messages, offers, journeys, timing, and asset allocation.
3. Foster Cross-Functional Collaboration to Deliver Growth
Work closely with Product, BI/Data, Operations, Marketing/CRM, and relevant ecosystem teams to execute and scale growth initiatives.
Align stakeholders on priorities, scope, campaign mechanics, timelines, tracking requirements, and resource or budget needs.
Monitor agreed user-growth, engagement, product-adoption, and efficiency KPIs, including MAU/MTU where applicable; prepare performance updates, deep dives, and experiment readouts.
Troubleshoot execution issues, communicate key performance drivers, document learnings, and contribute to continuous improvement of growth processes and playbooks.
Must have
At least 3 years of experience in growth marketing, CRM/lifecycle marketing, digital marketing, marketing analytics, business operations, or a related field.
Experience planning or executing marketing campaigns, CRM programs, app-growth initiatives, or digital marketing assets.
Strong analytical, critical-thinking, and problem-solving skills, with familiarity in funnel, cohort, segmentation, and KPI analysis.
Basic understanding of A/B testing, structured experimentation, and performance optimization.
Strong execution, project-coordination, and stakeholder-communication skills; proficient in Excel or Google Sheets and English communication..
Nice to have
Experience in fintech, payments, e-commerce, digital platforms, or consulting.
Ability to connect consumer and market insights with business context to support product, marketing, or commercial decisions.
Strong data storytelling, presentation, and visualization skills, with curiosity about consumer behavior and market trends.
Selling points of this position
Be part of a growing Growth Marketing team supporting one of the fastest growing product lines.
Clear pathway toward greater project ownership and responsibility over time.