(Senior) Associate, Performance Marketing, ShopeePay

Job Description:
1.
Campaign
Planning &
Execution
Manage multi-channel digital campaigns (paid ads, social media, website, and KOL/influencers) to drive user engagement and conversions.
Collaborate with the Growth Team to align paid media schedules, campaign themes and targeting with integrated on-platform and off-platform marketing calendars.
Develop and execute content strategies optimized for SEO, GEO (Generative Engine Optimization) to effectively reach high-intent audiences and drive acquisition.
Collaborate closely with the creative design, online marketing and social media teams to align ad visuals & content with campaign objectives and ensure highly engaging, visually appealing assets.
Ensure all ad content complies with platform policies and financial services regulations.
High attention to detail with the proven ability to manage, track and multitask multiple campaigns simultaneously.
2. Performance &
Conversion Optimization
Plan and optimize ads budget spending and performance across paid channels (Google, Meta, TikTok, Threads, etc.) according to approved budget plans.
Map and analyze the user journey from ad click to conversion; improve CAC, ROAS, and CRO at each stage.
Incorporate SEO/GEO best practices, including keyword research and search intent analysis to optimize paid search campaigns and enhance organic search visibility &
AI search visibility
Partner with the Growth Team to drive targeted traffic for new initiatives, feature launches, promotional schemes...
Provide recommendations for improvement across different channels, audiences, ad formats and campaign types to connect marketing spend directly to measurable outcomes.
Contribute data-backed feedback to the Creative team to iteratively improve ad creative performance.
3. Reporting &
Collaboration
Monitor daily campaign performance, turning data into clear, actionable recommendations and scaling strategies.
Provide regular, comprehensive performance reports highlighting key insights to stakeholders.
Track performance of SEO, GEO campaigns to identify high-converting opportunities and search terms for scaling.
Strong organizational and communication skills, with the ability to work both independently and collaboratively across cross-functional teams (Creative, Risk, Legal, Operation, Product ...)
Requirements:
Must have
Bachelor's degree with 1-4 years of work experience in performance marketing, paid ads (Google, Meta, TikTok), digital marketing or growth marketing.
Deep understanding of growth metrics including CAC, ROAS, CTR, CPC, CPM, conversion rates and full-funnel tracking.
Strong problem-solving skills, proactive and strong bias for action
Excellent communication skills in English
Hands-on experience with SEO, GEO (Generative Engine Optimization) &
AI visiblity
Nice to have
Good team player, positive attitude with a can-do attitude
A fast learner who is meticulous and detail-oriented
Experience in Fintech, Financial Services, E-commerce, Digital Platforms or Consumer Apps is a big plus.
Testing &
Optimization: Skilled at running methodical A/B tests to evaluate and refine creatives, audiences, and campaign goals.