Senior B2B Growth Marketing -

Futurify

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 13/10/2025

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We're Futurify, a Canada-based digital-transformation firm with a 60-person engineering hub in Vietnam. Our three B2B SaaS products-ProcessIQ (workflow mining), Skuflo (inventory forecasting), and SR&ED AI (tax-credit automation)-serve North-American mid-market companies. You'll be our first Vietnam-based marketing hire, dedicated to turning technical breakthroughs into qualified pipeline every sprint.

Responsibilities

What you'll own (≈ 70 % of your time)

Demand Generation:

Plan, launch, and optimize LinkedIn Ads, cold email sequences, and paid search campaigns targeting B2B decision-makers.
Ensure campaigns consistently meet or exceed monthly MQL/SQL targets.

Conversion Content:

Write and edit landing pages, one-pagers, and customer success stories in clear, persuasive, executive-level English.
Brief and collaborate with freelancers on visual and video content production.

Growth Experimentation:

Run A/B tests on messaging, audiences, and offers to improve performance.
Analyze and report weekly insights on key metrics like CAC, CTR, conversion rates, and payback periods.

Marketing Operations:

Maintain and improve HubSpot: lead lists, scoring rules, email workflows, and attribution dashboards.

What you'll support (≈ 30 %)

Align weekly with the Canada-based Sales team to refine ICP, buyer personas, and messaging.
Collect and share real customer feedback with Product Managers to influence roadmap direction.
Support local employer branding initiatives by collaborating with Vietnam HR on tech community events and meetups.

Six-month outcomes

Lead volume - Double qualified inbound leads per product line (baseline = 20/month total).
Efficiency - Achieve ≤ CA $1 000 blended CPL across the U.S. & Canada.
Enablement - Build a content library that sales uses in 70 % of live deals.
Visibility - Roll out a real-time funnel dashboard used in bi-weekly leadership reviews.

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Qualifications

3-6 years in B2B SaaS or tech-services marketing with clear lead-gen wins.
Hands-on mastery of HubSpot (or similar), LinkedIn Campaign Manager, Google Ads, basic SEO
English copywriting that turns dev jargon into CXO value props.
Data mindset: comfortable with funnel math and statistical significance.

Nice-to-haves

Experience marketing AI, automation, or process-mining solutions.
Familiarity with the Shopify ecosystem or Canadian B2B landscape.
Basic design or video-editing chops (Canva, Adobe, or similar).

Benefits

Competitive salary and performance-based bonuses
Remote-first culture with coworking stipend in HCMC or Hanoi
Annual strategy week in Toronto.
Professional-development budget for courses or conferences.
All members are encouraged to raise their own ideas to grow.
Full salary during the probation period
13th month salary
Annual Salary Review
Premium Healthcare Insurance
Annual Health Checks
Annual company trip
Be rewarded for achievements that more than expected
Paid time off: 18 days per year

How to apply

Email [protected info] with:

Subject: Growth Marketing - [Your Name]
Please attach your CV and assessment essay as required below.

Small Challenge - Help Us Speed Up the Evaluation Process :

A one-slide teardown of your most successful B2B campaign (goal, approach, numbers).
Based on your experience, write the following sentence into a 120-word English paragraph with the goal of engaging and attracting potential customer B2B
"ProcessIQ Discover mines O365 and SAP audit logs to auto-generate BPMN flows in hours, replacing manual Visio mapping."

***Complete It helps us better understand your thinking and hands-on experience, so we can fast-track your application and get back to you sooner.

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Thông tin chung

Ngày hết hạn: 13/10/2025
Thu nhập: Thỏa thuận

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