Senior Brand & Communication Executive

The Brand & Communications Executive will be in charge of brand management, integrated communications, events, sponsor & CSR activities. This position will work with Product, Sales, and Customer Service to improve the customer experience and push brand love. She/he will report directly to Head of Marketing.
1. ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Brand
- Build up brand strategies and brand positioning including the setting of style guides, brand guidelines, brand vision, brand characteristic/character and value proposition for short as well as long term
- Control Brand compliance, both online and offline to protect brand reputation
- Plan and lead execution, in conjunction with inter-department/division resources if needed, of Sponsor, CSR activities, Organizational culture and Company events for external attendants (eg. Customers, partners, journalists)
- Follow up and analyze the development of the brand (brand health, reputation, market share) and propose suitable programs to drive brand love and brand affinity
• Communications
- Plan and execute all communications and media activities on all channels
- Manage content of memos, announcements, emails, website articles & news & blog, social content, speeches, events agenda & scripts, corporate & brand & events clips
- Coordinate and lead internal and external partners to ensure communication campaigns are done properly and at high quality
- Be in charge of Social listening, Communications crisis handling and management
• Budgeting & Collaboration
- Execute and monitor the budget for all brand activities, including advertising campaign, new product launch campaign, re-positioning brand campaign...
- Work closely with the Product team, HR team, Business Development & Partnership team, and other teams to deliver business objectives