Senior Brand Content Specialist

Mô tả Công việc
1. Brand Storytelling & Content Strategy
Deeply comprehend the brand strategy, core values, and identity, translating them into creative, culturally resonant communications tailored to target audience preferences.
Campaign & Message Development: Collaborate on crafting Key Messaging, creative concepts, and content strategies for new product launches, branding initiatives, and major brand events.
Content Roadmap & Calendar: Formulate campaign-level Content Roadmaps as well as weekly/monthly Content Calendars aligned with marketing and business objectives.
2. Omnichannel Content Creation & Social Operations
Lead content campaigns from concept to execution (A-Z). Independently manage timelines and collaborate seamlessly with Design, Media, and external Agency partners.
Develop copy and optimize contents across all brand touchpoints, including Social Media, Website, Landing Pages, Ad Copy, and POSM materials, KOL/ KOC campaigns.
Social Operations & Performance Tracking: Manage social content scheduling, moderation, and regular performance reporting to monitor audience feedback and drive continuous optimizations.
Coordinate seamlessly with internal cross-functional teams and external agency partners to ensure timely, high-quality project delivery.
3. Creative Project Coordination
IMC Concepting & Brainstorming: Proactively contribute creative ideas during brainstorming sessions to build overarching communication concepts for Integrated Marketing Communications (IMC) campaigns (spanning ATL/BTL, Master Events, Key Visuals, and Activations).
Participate in developing creative copy and concepts for creative projects.
Other work allocated by Line Manager