Senior Brand Manager

NUMERICAL OBJECTIVE
Achievement and accountability for brand targets - up to final P&L contribution level by counter & channel.
Tracking of sales on monthly basis by brand , by category , by SKU . Key reports include: retail & wholesale sales analysis, by channel and contribution (%) by SKU.
Evaluated by Net Sales up to Net Profit tracking reports versus set targets
Increase profitability of brands via controlled usage of discounts & sales off , duly evaluated by Discount % Utilized tracking Reports
MARKETING
Develop brand specific marketing calendar
Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
Annual A&P Budget preparation & management of spend
Develop and provide marketing collaterals (i.e. POS, displays etc).
Devise customer recruitment plans for each brand - eg. Workshops, promotional activities, etc.
Devise customer retention programs and CRM brand-specific activities to drive brand sales.
Develop best-in-class execution ideas to bring the creative idea to life through partnerships, social strategy, events, and more
INVENTORY
Accountability for brands' inventory levels in order to maintain healthy inventory turnover ratio, evaluated by Report & to be indicated measurability for that year
Accountable for stock forecasting for existing & new product , evaluated via Forecast Accuracy Report , measurability will be shared for the year
Stock management to ensure all POS are well stocked & no potential loss of sales , by POS weekly / monthly report
No shrinkages or stock loss at counters or at designated event areas
PR
Develop strong and good working relationship with the media , KOLS & Beauty Bloggers
Conceptualize, plan and implementation of PR launches, press kits , releases & etc
Increase share of voice & maximize PR coverage be it paid or complimentary
Compilation and valorization of press coverage by brand - especially on key launches and animations
OTHERS
Able to react to change productively and handle other essential tasks as assigned.
Have a strong and good working relationship with the Principals & Trade
Involvement to simulate & activate full Business Plan proposals for any new identified brands
Service current Perfumeries partners , increase sales levels & to expand this network, measurable by sales volume , net margins & number of new perfumeries partners signed on as per target set
Spearhead online sales segment to be attribute identified % to annual Net Sales
Develop Corporate Sales Channels via 3rd party tie ups resulting in incremental sales to target
Keep General Management informed of decisions and procedures made in the store level that impact business significantly.
Coordinate with Business Development Team for store development project; involve to evaluate space, location and analyst of potential markets and profitability issues
Build & engage team members including hiring, training, coaching and performance appraisal as company policy.
Uphold excellent standards of customer service; motivate the teams to achieve sales goals through appropriate incentives