Senior Consultant, Digital Experience Optimisation

Job Posting End Date
Worker Type
Maximum Term/Fixed Term (Fixed Term)MAIN RESPONSIBILITIES
Influence and deliver the plan, execute, and optimise to ladder up to commercial targets and marketing KPIs
Drive pipeline, lead generation and conversion across digital channels
Develop robust marketing and commercial performance reporting to report ROI at a source, campaign level
Recommend, develop and execute data-driven acquisition and optimisation strategies
Improve conversion rates, CPA and ROI
Own website roadmap, backlog and performance
Lead UX/UI improvements to drive engagement and conversion
Optimise key customer journeys aligned to commercial goals
Define and deliver testing roadmap (A/B, multivariate)
Lead Martech platform implementation and optimisation and support integration development
Own tracking, tagging, attribution and performance measurement
Partner with Insights to translate data into actionable recommendations
Own technical SEO and site performance
Partner on content optimisation to improve organic growth
Support the delivery of any marketing campaigns via Digital, in Direct, NAB or Partner Distribution channels
Work cross-functionally across Marketing, Product, Technology and Insights
Operate with rigour, measure delivery and work within delivery frameworks and timelines
Fulfill other tasks as assigned by your People Leader and/or authorized representative of NAB Vietnam from time to time.
YOUR SKILLS & EXPERIENCE
Experience
Experienced Digital Platform and Marketing Experience with +5 years experience​
Advanced data, analytics and decision making​
Proven cross-functional collaboration and influencing skills ​
Capabilities
Roadmap execution​
Digital product and marketing management​
Website, Martech and digital platform experience (CMS, CRM, analytics, experimentation)​
Data-driven with strong analytical and problem-solving skills​
Customer acquisition and onboarding ​
Proven ability to drive commercial outcomes​
Platform integration, Salesforce + Adobe Stack​
Coding - HTML, CSS, Javascript and use of AI tools​
Java, Sling and OSGi to build components from scratch when required​
Tools
Adobe Journey Optimiser
Adobe Experience Manager
Adobe Analytics and Google Search Console
Salesforce
Events hub etc.
Qualification Requirements
Bachelor of Marketing or equivalent practical experience
THE BENEFITS AND PERKS
1. Generous compensation and benefit package
Attractive salary and benefits
20-day annual leave and 7-day sick leave, etc.
13th month salary and Annual Performance Bonus
Premium healthcare for yourself and family members
Monthly allowance for team activities
Premium welcome kit and frequent appreciation gifts
Extra benefits for long-term employees
2. Exciting career and development opportunities
Large scale products with modern technologies in banking domain
Clear roadmap for career advancement in both technical and leadership pathways
Well-structured learning and development programs (technical and soft skills)
Sponsored certificates in both IT and banking/finance
Premium accounts on Udemy/A Cloud Guru/Coursera/LinkedIn, etc.
English learning with native teachers
Opportunity for traveling & training in Australia
3. Professional and engaging working environment
Hybrid working model and excellent work-life balance
Well-equipped & modern Agile office with fully stocked pantry
Special programs to improve your physical and mental health
Annual company trip and events
A solid talented team behind you - great people who love what they do
A DIVERSE AND INCLUSIVE WORKPLACE WORKS BETTER FOR EVERYONE
We know that our people make us who we are. That's why we have built a culture of respect - where everyone feels valued and appreciated for being their true authentic selves at NAB. With our focus on inclusion and diversity, and in partnership with our Employee Resource Groups, NAB is a place where First Nations colleagues, colleagues of all genders, sexualities and ages, carers and colleagues with disability, and colleagues from all cultures, races and religions have the opportunity to thrive, connect and grow.
We are intent on providing an environment where you can work your way. Ask about our many flexible work options and please let us know if we can provide any adjustments throughout the recruitment process.
CLOUD-FIRST
NAB is undergoing an exciting "Cloud First" technology transformation by taking advantage of the latest tools and techniques used by leading technology and digital companies globally. But it's not just about the Tech, we are also investing heavily in our people, so if you have an appetite to learn, grow and elevate others around you, this is the place for you!
If this excites you, let's have a chat over a cup of coffee!
It's more than just a career at NAB!
We believe in people with people and dreams, and we want you to achieve your aspirations. More than just a career, NAB Vietnam offers you a flexibility to balance your work - life, the opportunity to grow as professionals, people and a complete set of well-being offerings. If you have an appetite to learn, grow and elevate others around you, this is the place for you.
IT'S MORE THAN MONEY
We naturally also provide a very competitive remuneration package but a career with us is about a lot more than money. We believe in people with ideas and dreams, and we want you to achieve your aspirations. We will work together to deliver exceptional products and outcomes that push the limits of our own aspirations.
Our passion for creating value and exceeding our customers' expectations means we are constantly striving to redefine our standards of excellence. You will have our backing to develop and our encouragement to explore, realize and reach your full potential.