Senior Content Leader

Vital C is a Social Creative Agency, part of ChiCom Group. We don't chase the algorithm. We build brands people genuinely connect with - creative rooted in real cultural understanding, designed to grow sustainably over time.
As the creative arm within ChiCom Group's ecosystem, alongside Trust-Based PR and technical infrastructure, Vital C is where brand strategy and social execution come together to deliver lasting results.
We are looking for a proactive and creative Social Content Leader to lead social campaigns that drive meaningful brand connections and business growth.
ROLES & RESPONSIBILITIES
1. Social Content Planning & Execution
Develop and execute monthly social content plans across key platforms, primarily Facebook, LinkedIn, TikTok, and other relevant channels.
Translate brand objectives, campaign briefs, and key business messages into engaging and platform-appropriate social content.
Develop content pillars and content angles tailored to different audience segments, including consumers, SMEs, businesses, brands, and relevant target audiences.
Write and adapt social content across formats, including social posts, short-form video scripts, captions, carousels, infographics, and campaign assets.
Ensure all content is accurate, consistent with brand guidelines, and aligned with communication objectives.
2. Content Research & Creative Development
Conduct research on industry trends, digital platforms, social media, consumer behavior, and relevant business topics to identify content opportunities.
Monitor social conversations, audience interests, competitor activities, and platform trends to generate relevant and timely content ideas.
Contribute creative concepts and storytelling approaches for always-on content and integrated campaigns.
Proactively explore new content formats, trends, and AI-supported tools to improve content quality, creativity, and efficiency.
3. Social Community & Audience Engagement
Monitor audience comments, questions, and conversations across social platforms.
Coordinate with relevant internal teams and client stakeholders to ensure timely and accurate responses to audience inquiries.
Identify recurring audience questions, concerns, and interests to generate content insights and future content topics.
Support community engagement activities, social seeding, and outreach initiatives when required.
Promotion path: Social Supervisor
Report to: Social Manager
Supervisor: 1-2 team members
KEY EXPECTATIONS
Strong social content writing and storytelling skills.
Ability to understand B2B and business-oriented audiences and translate complex topics into accessible, engaging social content.
Strong research, trend-spotting and content ideation capabilities.
Good understanding of social platforms and content performance metrics.
Proactive coordination and communication with internal teams and external stakeholders.
Ability to manage multiple content streams and deadlines in a fast-paced agency environment.
REQUIREMENTS
Bachelor's degree in Marketing, Communications, or a related field.
>=3 years of experience in Social
Preferably in an agency setting, with additional expertise in digital marketing, B2B/eCommerce/Corporate is a plus.
Good data analysis skills.
Good strategic thinking with an understanding of brand and campaign objectives.
Strong communication and collaboration skills.
Proactive, adaptable, and solution-oriented mindset.
Open to learning new trends, formats, and AI-supported tools.
BENEFIT
A dynamic and rewarding career within a young, energetic, and creative Marketing Communications agency.
A collaborative work environment with a strong sense of team spirit and shared purpose.
Opportunities to work on exciting, high-impact projects that make a meaningful difference.
Performance appraisals and promotion every year
Birthday & Special occasion, Maternity benefits.
Tea-break & Workplace Hygiene
Participation in Social, Health, and Unemployment Insurance as required by law
Business travel, transportation, and phone expenses supported in accordance with the Company's policy