Senior Copywriter

At Creatalk, the Copywriter transforms strategy, insight, and ideas into words, emotions, and messages capable of creating real impact.
JOB RESPONSIBILITIES
1. Concept & Creative Ideation (30%)
Collaborate with Planners, Art Directors, and the Creative Team in brainstorming sessions to develop big ideas, campaign concepts, and communication platforms.
Translate strategic direction into clear, sharp, and creative verbal direction.
Contribute to building narratives, storytelling systems, and messaging frameworks for communication campaigns.
Proactively propose fresh perspectives, culturally relevant angles, and innovative thinking across projects.
2. Copy Development (35%)
Write taglines, slogans, key messages, manifestos, campaign narratives, and various forms of cross-platform advertising content.
Develop scripts for TVCs, digital videos, social content, activation campaigns, branded content, and other communication products.
Create content for social media, digital campaigns, event communication, brand communication, and proposals when needed.
Ensure every piece of copy is both creatively powerful and strategically aligned with brand and communication objectives.
3. Brand Voice & Verbal Identity (20%)
Maintain consistency in tone of voice, writing style, and verbal identity across brands.
Ensure all content follows brand guidelines while preserving standout creative quality.
Contribute to building brand language systems for branding or IMC projects when required.
4. Collaboration & Execution (15%)
Work closely with Design, Visualizers, Account, and Production teams to ensure ideas are executed effectively.
Receive and refine feedback from Creative Directors, clients, and internal stakeholders to achieve the highest content quality.
Participate in pitching, proposal development, and client presentations when necessary.
Continuously stay updated on language trends, cultural shifts, and new technologies to elevate creative quality.
JOB REQUIREMENTS
Experience:
Minimum 2-4 years of experience in one or more of the following areas:
Copywriting
Creative Content
Advertising
Brand Communication
IMC / Agency environments
Referred:
Previous experience at creative agencies, branding agencies, or IMC agencies
Strong portfolio in campaigns, concepts, or brand communication
Skills:
Creative Thinking
Strong in concepting, storytelling, slogan/tagline creation, and campaign narrative development.
Ability to develop ideas across multiple platforms: social, digital, event, activation, and content.
Writing Excellence
Strong writing capability across multiple formats:
Social content
Video scripts
TVC
Brand manifestos
Proposal language
Activation content
Strategic Understanding
Strong understanding of briefs and strategic direction, with the ability to transform them into effective communication outputs.
Language
Exceptional Vietnamese writing skills are mandatory.
Strong English proficiency is a major advantage.