Senior Digital Marketing (Luxury Brand)

JOB DESCRIPTION
SENIOR DIGITAL MARKETING EXECUTIVE
About Us:
Founded in 2005, Smileviet creates thoughtfully crafted journeys that reveal the finest of Vietnam through authentic local experiences, exceptional service, and meaningful cultural connections. With a strong reputation built over two decades and a trusted network of premium travel partners, we deliver unforgettable experiences to discerning travelers from around the world. As we continue to evolve, we are looking for passionate and curious talents to help redefine how travelers experience Vietnam.
Job Overview:
A Senior Digital Marketing Executive is responsible for driving digital growth through effective campaign planning, cross-functional collaboration, and data-driven decision-making. Working closely with Product, Technology, and agency partners, this role supports go-to-market initiatives, customer acquisition, and continuous optimization of marketing performance.
RESPONSIBILITIES:
Collaborate with Product, Technology, CRM, and Operations teams to plan and execute digital marketing initiatives, product launches, and customer engagement campaigns.
Develop campaign strategies and go-to-market initiatives that support acquisition, engagement, and growth objectives.
Manage marketing materials and campaign content, ensuring accuracy, consistency, and timely delivery across channels.
Act as the key liaison between internal stakeholders and external agency partners to drive effective campaign execution.
Analyze marketing, product, and customer data to generate actionable insights, performance reports, and optimization recommendations, while planning and evaluating A/B testing initiatives for new products, customer journeys, campaign messaging, and promotional mechanics.
Collaborate with Technology and CRM teams to enhance tracking, reporting capabilities, and overall marketing effectiveness.
Support cross-functional projects and other marketing initiatives in line with business priorities.
REQUIREMENTS:
Minimum 5 years of experience in Digital Marketing or related marketing functions.
Experience in campaign planning, CRM, marketing analytics, A/B testing, and performance optimization.
Strong analytical and reporting skills, with the ability to translate data into actionable business insights.
Creative, dynamic, and proactive, with a strong sense of ownership and problem-solving ability.
Excellent communication and stakeholder management skills, with professional proficiency in English.
Proven experience in OTA, luxury travel, hospitality, lifestyle, premium brands for high-end customers (hotel/resort, transportation such as: car, cruise, airplane, train...), luxury magazines are highly preferred.
Passion for travel, customer experience, and digital innovation is a plus.
Experience working with brands, agencies is a plus.
SALARY & BENEFITS:
Competitive compensation and performance-based bonuses.
Comprehensive benefits package, including social insurance, annual leave, team-building activities, and company trips.
A young, international, and multicultural work environment that encourages creativity, ownership, and innovation.
Clear career progression opportunities, with pathways to roles such as Marketing Manager.
Flexible working hours: [protected info] or [protected info], Monday to Friday, with weekends off.
Ongoing training and development to strengthen professional knowledge and support career growth.
HOW TO APPLY?
Interested candidates are invited to submit CV via:
Email: [protected info]
Zalo: [protected info]