Senior E-commerce Specialist/ Chuyên Viên Cao Cấp Thương Mại Điện Tử

1. Overall Job Responsibilities/Nhiêm vụ Tổng quát của Công việc:
Briefly describe the major function of this position and the reason it exits/Mô tả ngắn gọn về trách nhiệm công việc và lý do thiết lập nên Công việc này.
Build, operate, and continuously optimize the company's e-commerce ecosystem, including websites, digital channels, online advertising, and customer conversion funnels. This position is responsible for driving online revenue growth through data-driven decision making, website performance optimization, customer journey analysis, conversion rate improvement, and effective management of digital marketing and e-commerce activities.
2. Key Job Duties/Các nhiệm vụ chính
- Manage and optimize the company e-commerce website, including product pages, checkout flow, payment methods, content, and customer experience.
- Analyze and optimize the end-to-end customer journey (Traffic → Landing → Cart → Checkout → Payment → Purchase) to improve conversion rates and online sales performance.
- Manage and monitor Google Analytics, Google Tag Manager, Meta Pixel, conversion tracking systems, and performance dashboards.
- Plan, implement, and optimize digital advertising campaigns across Google, Meta, TikTok, and other channels to maximize ROAS and acquisition efficiency.
- Identify conversion bottlenecks and propose UI/UX, content, checkout, and payment improvements based on data analysis and customer behavior insights.
- Monitor key e-commerce KPIs, prepare business performance reports, competitor analysis, and recommendations for continuous improvement.
- Coordinate with Marketing, Design, Content, Customer Service, and external vendors to ensure smooth e-commerce operations and customer experience.