Senior Expert, Business Design & Campaign Management

Job Purpose
The job holder is responsible for design and manage effectively sales consulting models / processes on single channel/ Omni to meet the maximum needs of customers and optimize banking performance according to selected CVP by following activities:
• Build a Omni sales strategy (selling model)
• Design /improve selling consulting models/processes for each customer segment/sub-segment aligning with banking business strategies and goals
• Manage and governance effectively and identify problems while implementing designed/improved models / processes
Key Accountabilities:
1. Build a Omni sales strategy (selling model):
Well understand Omni sales channel and be able to apply in designing, setting up, implementation, and managing business models / processes.
2. Design/improve selling consulting models/processes for each customer segment/sub-segment aligning with banking business strategies and goals:
2.1. Design/improve selling consulting models/processes:
o Design/improve selling consulting models/processes for each customer segment/sub-segment aligning with banking business strategies and goals
o Design process of receiving and managing customer leave
o Design selling process in Omni channel/ single channel to get Business targets.
o Design selling process for sales team in each segmentation according to approved selling and service model.
o Make proposals to relevant departments to synchronize the adjustment of sales model / process with supportive tools/policies, etc.. (such as business programs, GCM feature development, reporting system, KPIs policy setting, etc..) to ensure operation, and performance tracking.
2.2. Governing effectively and identify problems while implementing designed /improved models / processes (before handover to BAU):
o Manage effectively input and output indicators of selling consulting models/processes
o Collaborate with stakeholders (Sales Efficiency Management and Business Productivity, Regional Business Development, etc..) identify problems arising from data (reported data; observation, customer interviewing, sales force, etc..) for in time and effective solutions
o Coordinate with stakeholders for effective communication, implement directions, support to respond to questions related to model / process designs.
2.3. Coordinate with DO in developing digital channels for individual customers, offer requests and relevant information for the DO to develop and implement digital channel effectively:
o Set development requirements for the DO to ensure a seamless customer experience at all bank interaction points,
o Coordinate with the DO to increase awareness of customers, channels, units, and consulting forces on the developed features in digital channel
3. Resource management and development
• Maintain working rhythm through applying Agile work culture,
Coporate culture:
• Ensure consistent understanding and application of organizational cultural values, behavioral standards
Perform other tasks assigned by the Director, Business Design, Senior Director Business Development