Senior - Growth Executive, Telco

Growth Initiatives:
Lead the execution of growth initiatives across Promotion & Rewards platforms, from analysis to implementation.
Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns.
Promotion:
Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.
Market Research:
Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.
Product Collaboration:
Work closely with the product team to provide user insights essential for product development and growth.
Budget Management:
Manage annual budget allocation between promotional costs and media mix to align with business objectives across in-app and external channels.
Monitoring & Reporting:
Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.
Provide regular reports and insights to senior management.
Stakeholder Management:
Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.
Experiments:
Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.