Senior IMC Executive

About SnP
SnP specializes in strategic communications and integrated marketing solutions. We work with clients to solve business and communication challenges, shape effective strategies, and deliver meaningful results through consulting-led account management.
With offices in Ha Noi and Ho Chi Minh City, SnP provides services across IMC, Advertising, Creative, PR, Media Strategy, Digital Marketing, Social Media, Events, and Market Insights Consultancy.
Role
The Senior IMC Executive is responsible for developing integrated communication solutions and turning strategic directions into effective multi-channel campaigns. The role combines strong IMC expertise with hands-on implementation and focused client collaboration.
Key Responsibilities
IMC Strategy and Planning
· Analyse business challenges, communication objectives, target audiences, consumer journeys, and market context to identify the right communication direction.
· Develop integrated campaign strategies, communication frameworks, key messages, channel roles, and customer touchpoint plans.
· Recommend appropriate combinations of Creative, PR, Social, Digital, Media, KOL/KOC, Activation, and Events based on campaign objectives.
Campaign Development and Content Direction
· Develop proposals, campaign concepts, communication flows, content pillars, channel plans, and measurement frameworks.
· Translate strategic directions into clear briefs for Creative, Content, Media, PR, Production, and other specialist teams.
· Review creative ideas, content, media plans, and campaign materials to ensure strategic consistency, audience relevance, and communication effectiveness.
· Stay updated on audience behaviour, communication trends, platforms, formats, and competitor activities to strengthen recommendations.
Campaign Execution and Optimisation
· Build and manage scopes of work, timelines, budgets, deliverables, trackers, and implementation plans for assigned campaigns.
· Coordinate internal teams, suppliers, and partners; monitor quality, progress, risks, and costs throughout implementation.
· Track campaign performance, consolidate results, identify issues, and recommend practical optimisation actions during and after execution.
Client Collaboration and Team Contribution
· Work directly with clients to clarify briefs, present recommendations, obtain approvals, and provide concise project updates when required.
· Share clear feedback and project learnings, and support junior team members in IMC planning and execution standards.
Professional Requirements
· Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
· At least 4-6 years of relevant agency experience in IMC, advertising, communications, digital, PR, or media.
· Strong capabilities in IMC strategy, campaign planning, proposal development, communication frameworks, channel planning, and performance evaluation.
· Practical experience reviewing creative, content, media, PR, digital, social, activation, or event deliverables across integrated campaigns.
· Good project management skills, including budgeting, cost control, supplier coordination, timeline management, and reporting.
· Strategic, hands-on, proactive, and accountable, with the ability to manage multiple campaigns in a fast-paced environment.
· Good command of English, both spoken and written.
Benefits
· Competitive salary.
· Full participation in compulsory insurance schemes (social insurance, health insurance, and unemployment insurance based on 100% gross salary).
· Healthcare benefits, including PTI health insurance and annual medical check-ups.
· Company incentive trips and year-end vacation.
· Training programs and cross-training workshops.