Senior Mall Strategy & Planning Associate - Business Development, Shopee

1. Shopee Premium Strategy & Growth
Premium strategy & planning: Own end-to-end strategy and planning for Shopee Premium, covering brand acquisition, portfolio expansion, and growth.
Commercial growth: Develop the Premium value proposition, growth plans, and cross-functional initiatives to deliver commercial targets.
Performance: Evaluate Premium performance and investment effectiveness, translating insights into opportunities to drive growth and scalability.
2. Mall Branding & Campaigns
Mall branding & content: Drive Mall differentiation through PR and content initiatives, align cross-functional teams on Mall-wide content direction, and leverage performance insights to refine strategy.
Flagship event (Shopee Summit): Lead end-to-end event planning and execution, managing timelines, cross-functional stakeholders, onsite readiness, and contingencies.
Mall-wide campaigns (Mall Upsized Day): Lead end-to-end campaign planning and execution, from strategy and proposition development to cross-functional alignment and performance evaluation.
3. Reporting & Updates
Executive Communication: Develop executive-ready decks and business updates, using data and storytelling to distill complex topics into clear insights, key messages, and recommendations.
2-4 years of experience in Program/Project Management, E-commerce, Brand/Marketing, or related fields.
Structured Planning: strong project management and organizational skills to run multiple concurrent workstreams
Stakeholder Management & Communication: comfortable coordinating across vast stakeholders
Data-Driven Mindset: proficiency in Excel/Google Sheets and dashboards, able to turn performance data into clear recommendations.
High Ownership & Autonomy: proactive, structured approach to problem-solving in a fast-paced, high-visibility environment.
Growth Mindset: comfortable owning ambiguous scope and continuously improving how programs are run, not just executing a fixed playbook.
NICE TO HAVE
Experience working in an e-commerce, marketplace, or platform business.
Experience planning or executing large-scale events or flagship programs.
Experience collaborating directly with PR, Content, or Creative teams.
Prior experience leading a workstream