Senior Manager, PR & Communications

Senior Manager, PR Communications
Are you a strategic communications leader with a passion for luxury automotive brands and a proven ability to shape brand reputation through impactful PR and media relations initiatives? Do you thrive in a fast-paced environment where creativity, stakeholder engagement, and business alignment are key to success? Are you ready to lead communications strategies that strengthen the image of one of the world's most prestigious automotive brands?
If so, we encourage you to apply for the position of Senior Manager, PR Communications.
Objective of Job To lead the Public Relations function within the Marketing & PR Department and take full responsibility for the strategy, planning, execution, and measurement of PR and Media Relations activities. This role is responsible for building and enhancing the image of Mercedes-Benz, its products, and its corporate reputation among employees, customers, media, influencers, and the public.
The position serves as a key communication partner across Headquarters, Product Management, Factory, Sales, and Marketing functions, ensuring a consistent communication approach and delivering content that supports business objectives while responding effectively to market and competitive dynamics.
Key Responsibilities
Strategic Communications Planning
Develop and implement annual communication strategies for Mercedes-Benz and its product portfolio, aligned with company and brand objectives.
Define key communication targets, messages, media strategies, and implementation timelines.
Collaborate closely with Product, Sales, and Marketing teams to develop annual product communication plans.
Monitor and safeguard the corporate and brand image across all communication channels.
Establish and implement PR policies, procedures, and performance measurement frameworks.
Define communication KPIs, track performance, and provide regular reporting and insights.
Lead crisis communication planning and develop media response strategies when required.
Public Relations & Media Management
Build and maintain strong relationships with government authorities, media organizations, automotive communities, retailers, and other key stakeholders.
Manage media relations and oversee communication activities with Key Opinion Leaders (KOLs).
Develop and execute PR initiatives that support corporate and brand objectives.
Work closely with media agencies to ensure effective campaign execution and KPI achievement.
Manage communication budgets, administration, reporting, analysis, and documentation.
Proactively provide product, campaign, and business updates to local media.
Develop, review, and approve media releases, communication content, and media kits.
Prepare executive speeches and coordinate media interviews for senior leadership.
Drive traffic and engagement through social media channels to the Mercedes-Benz website and lead-generation platforms.
Manage agency relationships and ensure high-quality communication execution.
Support communication content across owned channels, including website and social media platforms.
Collaborate with internal departments to support corporate and internal communication activities.
Events, Product Launches & Brand Activations
Lead communication planning and execution for product launches, press conferences, motor shows, media workshops, and test-drive events.
Create innovative brand and product experiences that strengthen media and customer engagement.
Manage media test-drive programs and related communication activities.
Dealer Communications & Additional Responsibilities
Support product placement initiatives and branded content development.
Provide communication materials, guidelines, and consultation to support dealer PR activities.
Perform other duties and special projects as assigned.
Requirements
Education & Experience
University degree in Journalism, Communications, Marketing, Advertising, or a related field.
Minimum 6 years of experience in Communications, including at least 3 years in a management position.
Strong knowledge of and passion for luxury automotive brands and the automotive industry.
Knowledge & Skills
Passionate, ambitious, and creative professional with a strong attention to detail and commitment to excellence.
Excellent verbal and written communication skills in both English and Vietnamese.
Strong understanding of the Mercedes-Benz brand and the automotive market.
Proven track record of delivering successful PR campaigns and achieving measurable KPIs.
Strong expertise in digital PR and media channels.
Excellent leadership and team management capabilities.
Strong presentation, storytelling, and public speaking skills.
Ability to identify and leverage emerging communication trends, content formats, and media platforms.
Strong stakeholder management and relationship-building skills.
Strategic mindset combined with hands-on execution capabilities.
Join Us
Join Mercedes-Benz Vietnam and play a pivotal role in shaping the reputation and communications strategy of one of the world's most iconic automotive brands. In this leadership position, you will drive impactful communications initiatives, strengthen stakeholder relationships, enhance brand presence, and contribute to the continued growth and success of Mercedes-Benz in Vietnam.
Deadline for application: 8 November 2026
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