Senior Marketing Associate, SEO & AEO

About Everfit
Everfit is one of the fastest growing fitness coaching platforms in the world. We power more than 320,000 coaches across the globe with an all-in-one AI-powered platform to run and grow their businesses. In 6 years, we have become one of the leaders of the health and wellness B2B SaaS category in the US and around the world!
We are at an inflection point. We are focusing our efforts to capture more of the $5.1 trillion health and fitness market by going direct to consumers. Our vision is to become the operating system for personal health, where anyone can plug in a coach, or multiple coaches, to reach their wellness goals faster, optimize their human potential, and extend their longevity.
Our team spans from San Francisco to Vietnam, with senior leaders who have built and scaled products at Netflix, Apple, Meta, Nike, Hulu, Uber, Amazon, Hypebeast, and Quibi. We are building the next unicorn to come out of Vietnam, and we are looking for a confident leader who can help us get there.
Position Overview:
We are looking for a Senior Marketing Associate to own organic search at Everfit, covering both traditional SEO and answer engine optimization (AEO).
The role is hands-on. You will set the search strategy, run the content pipeline that supports it, fix the technical issues holding us back, and be measured on the trial signups and pipeline that organic search delivers.
Your impact
SEO & AEO strategy
Own Everfit's organic search strategy end to end: keyword and topic architecture, content roadmap, internal linking, and competitive positioning across our core US/UK/AU markets
Build and run our Answer Engine Optimization program: structure content so it gets retrieved and cited by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews
Track share of voice across AI assistants the way we track SERP rankings, establish the measurement, not just the reporting
Develop entity and brand-mention strategy: schema, knowledge panel, third-party citations, review platforms, and the sources LLMs actually pull from
Content operations
Run the editorial calendar from brief to publish. You will own both the strategy and execution.
Write sharp, specific briefs and manage a bench of freelance writers and subject-matter contributors
Edit content for accuracy and voice based on Everfit's brand
Build repeatable systems: templates, QA checklists, refresh cycles, so output scales without you being the bottleneck
Technical SEO & analytics
Own site health: crawlability, indexation, site architecture, Core Web Vitals, redirects, and structured data
Implement and maintain schema markup (Product, FAQ, HowTo, Organization, Review) with a bias toward what machines can parse
Work with engineering to prioritize and ship SEO fixes, translate technical debt into business impact
Build and maintain reporting in GA4, Google Search Console, and our SEO stack; report on rankings, traffic, and the metrics that actually matter downstream
Product-led growth contribution
Partner with Product and Lifecycle on landing pages, comparison pages, and bottom-of-funnel content that converts
Run experiments on page structure, CTAs, and content formats
Who you are
Bachelor's degree or higher from a university abroad (US, UK, Australia, Canada, EU, or Singapore) this role writes and edits for a native-English-speaking professional audience, and international academic experience is a core requirement
Near-native English writing ability: you can write long form content (over 2,000 words) that would resonate strongly with a US-based fitness coach 3-5 years in SEO or content marketing, with at least 2 years owning organic search outcomes directly (agency or in-house)
Demonstrated results: you can point to specific pages, keywords, or programs and explain what you did and what happened
Working knowledge of technical SEO, you don't need to write code, but you need to read a crawl report, diagnose an indexation issue, and brief an engineer credibly
Fluency with GA4, Google Search Console, and at least one of Ahrefs / Semrush / Screaming Frog
Comfort with ambiguity: AEO has no established playbook, and you'll be writing ours
Nice to have:
B2B SaaS experience, ideally product-led (free trial or freemium motion)
Hands-on experimentation with LLM visibility. You've tested how AI assistants describe your brand and done something about it
Experience managing freelancers or a small content team
Interest in fitness, health, or the coaching industry
Working knowledge of AI tooling for content workflows, with judgment about where it helps and where it hurts
Why Join Everfit?
Be part of an AI-first company redefining fitness and wellness.
Help build the future of personalized wellness with AI agents and a groundbreaking B2C marketplace for training and coaching.
Be rewarded with a competitive compensation package.
Work alongside world-class talent from companies like Apple, Meta, Uber, Patreon, and Nike, united by a shared passion for impact and excellence.
Work with a high-performing organization in Vietnam, driving innovation that scales across the US, UK, and beyond.
Collaborate globally with founders and leaders who believe in clarity, ownership, and joyful progress at work.
Work in a collaborative and fast-paced environment with a team that values dedication, creativity, and joy.
Opportunity to shape the future of a high-growth global startup.
Our Perks and Benefits
Compensation & Benefits
Competitive salary with 13th-month pay and performance bonus.
Paid leave - vacation, sick leave, and maternity leave.
Full social insurance coverage and premium healthcare benefits.
Build Your Career with Impact
Be part of a mission-driven company that's transforming human potential.
Empower more than 320,000 coaches across the globe - including Olympic athletes, military trainers, rehab specialists, and celebrity coaches.
Make a global impact while building a meaningful, purpose-driven career.
Continuous training and mentoring.
1-2 performance reviews annually.
Work Environment
English-speaking, international environment promoting open communication and collaboration.
Work alongside world-class talent from companies like Netflix, Apple, Meta, Nike, Hulu, Uber, Amazon, Hypebeast, and Quibi, united by a shared passion for impact and excellence.
International team for global career growth.
Laptop and work equipment provided.
Beautiful working environment near Danang's city center (Dragon Bridge) and Hanoi office.
Health & Wellness
PVI health insurance program and annual health check-ups.
Active sports clubs (football, badminton, pickleball) and company retreats.
A modern pantry designed for relaxation and social connection.
Monthly wellness and learning workshops to recharge and grow.
[protected info] is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.