Senior Marketing Copywriter (B2B)

SENIOR MARKETING COPYWRITER (B2B)
We're looking for talented Senior Marketing Copywriter to craft compelling, persuasive content that engages business owners and decision-makers in the F&B industry. You will lead content creation across multiple formats (brochures, decks, social media, email campaigns and sales collateral), ensuring every piece reflects our brand voice and drives lead generation. Collaboration with marketing, design, and SEO teams will be key to delivering cohesive, high-performing campaigns.
Key Responsibilities
Develop and execute creative content strategies aligned with marketing goals and brand positioning.
Write clear, persuasive, and engaging copy for diverse formats including social media ads, email marketing, landing pages, brochures, presentations, and event materials.
Maintain consistent brand voice and messaging across all channels.
Collaborate with SEO specialists and marketers to integrate keyword strategies without compromising creativity and emotional appeal.
Support sales enablement by producing compelling proposals, case studies, and decks tailored to buyer personas and sales stages.
Manage content calendars and workflows to ensure timely delivery and quality control.
Edit and proofread content for clarity, tone, and accuracy.
Use performance data and feedback to continuously refine messaging and creative
KEY PERFORMANCE GOALS
Produce high-quality content that increases engagement and contributes to lead generation targets.
Ensure 100% brand consistency and content accuracy across all marketing materials.
Deliver content on schedule, maintaining fast turnaround without compromising quality.
Enhance campaign performance through creative storytelling and messaging alignment.
Job Requirements
Bachelor's degree in Marketing, Communications, Journalism, or related field.
Proven experience as a Senior Copywriter, Content Lead, or similar role, ideally in B2B marketing.
Exceptional writing and editing skills with a strong portfolio demonstrating diverse content formats.
Familiarity with SEO basics and collaboration with SEO teams preferred.
Experience with content management systems and digital marketing channels.
Ability to adapt tone and style to different audiences and channels.
Strong time management and organizational skills.
WHO MAY DO WELL IN THIS ROLE?
A creative storyteller passionate about B2B marketing and brand-building.
Highly organized, able to manage multiple projects and deadlines in a fast-paced environment.
Collaborative communicator comfortable working cross-functionally.
Data-aware but focused on emotional resonance and persuasive messaging.
Detail-oriented with a commitment to excellence in writing and editing.
OUTSTANDING BENEFIT PROGRAMS
Highly Competitive salary
SHUI pay based on full salary
Premium Healthcare Package for Staff and Family Members
Diverse Holidays &
Special Events Bonuses & incentives
Family Financial Support - Education for up to 2 kids
Lunch Allowance
Well-stocked pantry with free coffee, tea, and snacks
Internal activities with many experiences: team building, internal events,....
Professional Training and Development Budget
Global Exposure and Traveling Opportunities:
○
Sponsored Trip to Singapore to broaden your horizon and training opportunities
○
Annual company-wide Overseas Rest &
Relax Trip
WORKING TIME
From Monday - Friday | 8:00 - 17:30 (1h30 lunch break)
CONTACT
Application requirement: please send your CV to email [protected info]
If you are self-leading, eager to learn, dare to fail and willing to take any initiatives and transform it into business impact,
join us now!
Apply
If you are self-leading, eager to learn, dare to fail and willing to take any initiatives and transform it into business impact, join us now!
Apply
If you are self-leading, eager to learn, dare to fail and willing to take any initiatives and transform it into business impact, join us now!
Apply