Senior Marketing Executive (ONLY Finance Industry)

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• Stay informed about the financial markets, especially topics like currency trends, gold prices, or global economic shifts, and leverage these insights to build relevant and timely marketing content or campaigns.
• Execute digital marketing campaigns across key channels including Google, Facebook, Instagram, LinkedIn, and other relevant platforms.
• Support the development and implementation of performance marketing strategies aimed at increasing leads, conversions, and brand awareness.
• Monitor campaign performance and provide regular reports with actionable insights and recommendations.
• Analyze marketing data and key metrics to optimize campaign effectiveness and customer acquisition costs.
• Coordinate with internal teams and external partners to ensure smooth execution of marketing initiatives.
• Support SEO, email marketing, social media, content marketing, and lead nurturing
activities.
• Assist in managing marketing automation workflows and CRM-based marketing campaigns.
• Conduct market and competitor research to identify new opportunities and industry trends.
• Collaborate with media partners and affiliates to maximize marketing reach and campaign performance.
• Ensure all marketing activities align with company brand guidelines and business objectives.