Senior Marketing Executive - XMen For Boss

MAIN ACCOUNTABILITIES
1. Integrated Marketing & Business Acumen:
• Develop and implement integrated business and brand plans aligned with company priorities.
• Translate consumer insights and market data into actionable strategies that unlock growth opportunities.
• Lead development and deployment of integrated communication campaigns across all touchpoints (TV, digital, social, consumers promotion and trade channels).
• Ensure brand consistency and a seamless consumer experience across all platforms.
• Track KPIs and campaign effectiveness, using data-driven insights to optimize performance and propose recommendation action plans.
• Monitor internal sales & relevant data to evaluate and define potential issues/opportunities to unlock business ambitions.
2. Innovation & Product Launch:
• Manage end-to-end innovation projects from ideation generation to launch deployment.
• Partner closely with R&D and Supply Chain to ensure timely readiness and flawless market activation.
3. Operation Management:
• Manage operational tasks to facilitate marketing activities i.e budget management, company systems, listing new products, etc.
• Coordinate with sales, trade, R&D, supply chain, finance, and external agencies to deliver projects seamlessly.
• Lead, plan, execute & monitor projects apart from the assigned brands/campaigns.