Senior Marketing Executive

Mô tả Công việc
1) Content Marketing
• Develop marketing content for new products.
• Collaborate closely with Designers and Video Editors to create and maintain high-quality marketing materials and collateral.
• Distribute marketing content across our website, email newsletters, and advertising channels.
• Manage the inventory of image assets, brand kits, and marketing kits.
• Manage the printing of marketing materials (catalogs, brochures, quick start guides).
2) Paid-Ads
• Work with advertising partners to execute banner ads and PR activities on digital platforms
• Evaluate the effectiveness of advertising activities and manage the payment process for advertising channels.
• Search for and propose new advertising partners.
3) Cross-marketing
• Collaborate with partners to implement cross-marketing activities for products between the two parties, such as press releases, exhibition displays, etc.
• Proactively seek marketing collaboration opportunities with customers and partners to optimize cross-product marketing strategies.
4) Exhibition
• Plan participation in annual exhibitions and implement tailored marketing activities for each event, such as Xponential, Japan Drone, Commercial UAV, etc.
• Take responsibility for liaising and negotiating with exhibition organizers, and assisting in visa applications.
5) Report & Planning
- Develop and implement marketing plans aligned with the company's business objectives.
- Monitor and facilitate the progress of team members and relevant departments to ensure overall project timelines.
- Generate weekly/monthly/quarterly/yearly marketing activity reports.
- Ensure timely launches of products according to predefined schedules.