Senior Marketing Executive

The ODM Group is a product development and manufacturing company working with global brands, agencies, and retailers across promotional merchandise, packaging, POSM, and custom product innovation.
With teams across Vietnam and China, we help clients bring creative product ideas to life, from concept development and sourcing through to production and delivery.
We are looking for a commercially minded Senior Marketing Executive to help strengthen ODM's marketing engine through content, email marketing, product storytelling, AI-driven creative marketing, and campaign execution.
This is not a purely social media role.
We are looking for someone who can think strategically, write clearly in English, leverage modern AI tools creatively, and help generate real business opportunities through marketing.
Role Overview
The Senior Marketing Executive will support ODM's growth through:
• AI-enhanced marketing and creative workflows
• Email marketing campaigns
• SEO-focused blog content
• Product launch storytelling
• LinkedIn and digital marketing support
• Marketing coordination with sales and design teams
• Website and content updates
• Lead generation initiatives
Key Responsibilities
1. Content & SEO Marketing
• Write and coordinate SEO-driven blog content for ODM websites
• Develop product-focused articles, case studies, and campaign content
• Support storytelling around new product launches and innovations
• Work with designers to create supporting visuals and marketing assets
• Help improve website content and user engagement
2. Email Marketing
• Plan and execute email marketing campaigns using CRM/email platforms
• Build newsletters, product updates, and outbound marketing campaigns
• Monitor open rates, CTRs, and campaign performance
• Help segment audiences and improve lead nurturing workflows
3. Product Launch & Campaign Support
• Support launch campaigns for new ODM products and innovations
• Create product positioning and messaging
• Coordinate launch timelines with sales and product teams
• Help create presentation materials and promotional content
4. LinkedIn & Digital Marketing
• Support company LinkedIn content and brand positioning
• Help create professional B2B marketing content for international audiences
• Assist with campaign planning and marketing calendars
5. Marketing Operations
• Coordinate with sales teams on lead generation activities
• Track marketing performance and reporting metrics
• Maintain consistency across ODM branding and messaging
• Support marketing organization and project coordination