Senior Marketing Executive

Role Summary

Adamo is seeking a results-driven Senior Marketing Executive to lead digital growth across the company's B2B lead-generation websites. This role requires a strong combination of content strategy, technical SEO/GEO, website optimization, and marketing analytics to improve qualified lead generation and support business growth in international markets.

Key Responsibility

• Own and execute digital marketing initiatives across three company websites.
• Develop and manage B2B content plans, including service pages, landing pages, case studies, thought-leadership articles, and lead-generation content.
• Drive GEO/AEO initiatives to increase visibility in generative AI search and answer platforms.
• Monitor and improve technical SEO performance, including indexing, crawlability, redirects, site structure, internal linking, sitemaps, and canonical implementation.
• Use Google Analytics 4 and Google Search Console to evaluate traffic quality, user behavior, conversion paths, and lead sources.
• Optimize website journeys, calls-to-action, landing pages, and internal link structures to increase conversion rates and lead quality.
• Manage the handover and continuation of ongoing website growth initiatives across all three platforms.
• Collaborate with content, design, development, and leadership teams to align marketing execution with business development priorities in Singapore and Australia.