Senior Marketing Executive

Company Description
Bloomberg Businessweek Vietnam delivers in-depth coverage of global and local economics, markets and finance, green industries, technology, innovation, lifestyle, and design. As a property of Beacon Asia Media, the publication combines Bloomberg's international business perspective with insights tailored to Vietnamese audiences.
We are looking for a
Senior Marketing Executive
to help strengthen BBWV's brand presence, grow its audience, and build high-performing marketing channels across digital platforms.
Role Description The Senior Marketing Executive is a full-time, on-site position based in Ho Chi Minh City, Vietnam.
The role is responsible for
developing and growing BBWV's marketing channels and audience
, from strategy and content planning to campaign execution and performance optimization.
Key responsibilities include
Develop and execute marketing strategies to grow
BBWV's digital channels, readership, subscriptions, and brand awareness
.
Take ownership of channel growth across
social media, website, newsletter, and other relevant digital platforms
.
Develop channel strategies, content calendars, campaigns, and audience-growth initiatives tailored to each platform.
Work closely with
Editorial, Commercial, Design, and other teams
to create and distribute content that strengthens BBWV's brand and audience engagement.
Monitor channel and campaign performance, identify growth opportunities, and continuously optimize content and marketing activities.
Conduct market, audience, and competitor research to identify trends and new opportunities.
Support the development of BBWV's brand positioning and ensure consistent brand messaging across all touchpoints.
Develop partnerships, campaigns, and marketing initiatives that increase BBWV's reach and engagement.
Manage marketing budgets, agencies, partners, and vendors where required.
Support commercial initiatives by developing marketing solutions that increase client visibility and campaign effectiveness.
Prepare regular performance reports and translate data into actionable recommendations.
Contribute to long-term strategies for
audience growth, channel development, and BBWV brand building
.
Qualifications
3-5+ years of experience
in Marketing, Digital Marketing, Content Marketing, Media, Publishing, or a related field.
Proven experience in
building and growing digital channels and audiences
, particularly social media and digital content platforms.
Strong understanding of
content strategy, social media, digital marketing, audience development, and channel optimization
.
Demonstrated ability to plan and execute marketing campaigns from strategy through implementation and performance analysis.
Strong
market research and analytical skills
, with the ability to turn audience and channel data into actionable insights.
Good understanding of
GA4, social media analytics, CRM, and/or marketing automation tools
.
Strong communication and content skills, with a good understanding of what makes content engaging and shareable.
Strong cross-functional collaboration skills, especially working with Editorial, Commercial, Design, and external partners.
Commercial mindset with the ability to identify opportunities to connect
audience growth with business objectives
.
Strong project management, organization, and attention to detail.
Experience in
media, publishing, business, luxury, or premium brands
is highly preferred.
Bachelor's degree in Marketing, Business, Communications, Media, or a related field, or equivalent practical experience.