Senior Marketing Executive

Company Description
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
This role is based in our Ha Phan Building Office
Partner with the Marketing Lead to build industry insight and data-driven marketing plans aligned to commercial targets (visitor, exhibitor, sponsorship,...), defining audiences, objectives, activities, KPIs, and desired outcomes.
Lead end-to-end integrated campaigns and partnership program across online - offline channels to attract and convert audiences.
Oversee development of on-brand, high-impact marketing materials for campaigns and events (digital and print)
Manage and optimize marketing channels and content calendars to maximize engagement, conversion, and campaign ROI.
Conduct market research, analyze customer feedback, and track competitor activity to inform segmentation, messaging, and go-to-market strategy.
Ensure smooth operations by coordinating cross-functional workflows (Sales, Operations, Conference, Digital/Data) and streamlining processes.
Support and guide junior team members with clear briefs and constructive feedback.
Responsibility for managing the marketing budget, ensuring cost-efficiency, especially in major promotional campaigns
Generating creative marketing ideas to attract attention and stand out in a competitive market.
Staying up to date on current marketing trends and contributing to team culture by sharing ideas to improve marketing campaigns and customer targeting.
Carrying out other tasks assigned by the line manager.
Qualifications
Bachelor's degree; 4+ years in Marketing/ Event Marketing/ Communications/ Branding/ Performance/ Partnership Role
Strong in project management, responsible and result oriented.
Good communication and interpersonal skills, with the ability to interact confidently with internal teams, clients, suppliers and other external stakeholders.
Proficiency in Microsoft Office, marketing tools, marketing channels (website, social,...), and AI platforms.
Excellent in both written and spoken Vietnamese and English. Fluency in Chinese is a plus
Experience in the B2B event industry is a plus
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners. This position will be required to work in-person in the office five days a week.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at [protected info]
Our benefits include
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from, plus company funded private medical cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.
As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.