Senior Marketing Executive

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About the Role
We are looking for a proactive and resourceful Senior Marketing Executive who can turn business objectives into compelling marketing ideas-and bring those ideas to life with strong execution.
This role requires more than coordinating assigned tasks. The ideal candidate is comfortable taking ownership of projects, developing ideas from the ground up, and independently driving campaigns and brand activations from planning through execution and evaluation.
A strong ability to create engaging consumer experiences, particularly through activations, events and retail initiatives, will be essential to succeeding in this position.
Key Responsibilities
Campaign Planning & Execution
Translate brand priorities and commercial objectives into actionable marketing plans and campaign ideas.
Proactively develop creative concepts for product launches, seasonal campaigns, promotional programmes and brand-building initiatives.
Take end-to-end ownership of assigned projects, from initial idea and proposal development to execution, on-site supervision and post-campaign evaluation.
Build clear project plans covering objectives, target audience, key messages, deliverables, timeline, budget and success metrics.
Identify potential challenges early and independently propose practical solutions to keep projects moving.
Ensure all activities are delivered on time, within budget and in line with the brand's positioning and quality standards.
Brand Activation & Consumer Experience
Lead the planning and execution of brand activations, in-store activities, events, workshops, livestreams, pop-ups and other consumer engagement initiatives.
Develop activation ideas that are relevant to the target audience, distinctive for the brand and feasible to execute.
Design thoughtful consumer journeys and engagement mechanics that connect brand storytelling with commercial objectives.
Coordinate venue, production, talent, staffing, product display, POSM, customer flow and on-site operations.
Be actively involved during execution to ensure quality, consistency and a smooth customer experience.
Review activation performance and recommend improvements for future programmes.
Content, Digital & Social Media
Contribute ideas for social media, digital campaigns and always-on content based on brand priorities and consumer insights.
Develop clear creative briefs and work closely with agencies, designers, production houses and content creators.
Review content and creative materials to ensure they are engaging, platform-relevant and consistent with brand guidelines.
Collaborate with relevant partners to monitor and optimise campaign performance.
Stay informed about consumer behaviour, content trends and emerging formats, and selectively apply them where relevant to the brand.
KOL, PR & Partnerships
Identify and evaluate suitable KOLs, KOCs, media partners and brand collaboration opportunities.
Develop briefs, manage deliverables and oversee timelines and content quality.
Work directly with talents, agencies and partners to ensure smooth coordination and effective campaign integration.
Explore partnerships and creative collaborations that can strengthen brand visibility and consumer engagement.
Cross-functional & Partner Management
Work closely with Sales, Retail, E-commerce and other internal teams to align marketing activities with commercial priorities.
Manage agencies, production houses and vendors, including briefing, proposal evaluation, cost negotiation, execution supervision and final delivery.
Provide clear progress updates while remaining capable of independently managing day-to-day decisions within the agreed direction.
Build effective working relationships with both internal stakeholders and external partners.
Budget & Performance Management
Prepare and manage budgets for assigned campaigns and activities.
Ensure spending is properly tracked and resources are used effectively.
Monitor relevant performance indicators, including reach, engagement, traffic, participation, leads and sales contribution, depending on campaign objectives.
Prepare regular and post-campaign reports with clear findings, learnings and recommended next steps.
Complete relevant quotation, contract, payment and documentation processes in accordance with company procedures.