Senior Media Performance

JOB DESCRIPTION
1. E-commerce Ads Campaign Operations & Optimization
●Directly set up, manage, and optimize Performance Advertising campaigns across leading
e-commerce platforms, including TikTok Shop, Shopee, Lazada, and Facebook Shop.
●Monitor and improve key conversion performance metrics (CR, CTR, ROAS, CPA, CIR) to
ensure campaigns meet and exceed business targets, including GMV and NMV .
●Closely monitor Livestream sessions and proactively manage budget allocation, including
pushing ad spend during Mega Campaigns, Super Brand Days, and monthly D-Day sales to
maximize sales performance.
2. Media Strategy & Budget Planning
●Lead the development of comprehensive Media Plans, strategically allocating budgets across
platforms and ad formats throughout each campaign phase.
●Collaborate with the Account/Strategy team to develop client Proposals and recommend creative,
cost-efficient Media Performance solutions tailored to business objectives.
3. Affiliate & Livestream Performance Optimization (Beauty Industry)
●Take ownership of optimizing advanced Media Performance metrics across Affiliate Video
content and Livestream sessions, with a primary focus on the Beauty/Cosmetics industry.
●Analyze performance and provide recommendations for Creative/Hooks, guiding the production
team to improve viewer retention and drive higher order conversion rates.4. Data Analysis, Reporting & Performance Improvement
●Monitor, consolidate, and analyze campaign performance data through real-time tracking.
●Prepare regular performance reports (daily/weekly/monthly/campaign-based), evaluate key
insights, and provide actionable recommendations to improve Media strategy for upcoming
campaign phases.
CANDIDATE REQUIREMENTS
Required Experience
• Minimum 2 years of hands-on experience managing advertising campaigns across Facebook,
Google, Zalo, and TikTok.
Educational Background
• Bachelor's or Associate degree in Marketing, Business Administration, Economics, Finance, or a
related field.
Knowledge
• Strong understanding of major digital advertising platforms.
• Proficient in analytics and tracking tools such as Google Analytics and Google Tag
Manager(GTM).
• Experience using reporting and visualization tools such as Looker Studio (formerly Data Studio).
• Ability to develop media proposals that align with campaign objectives and client requirements.
Skills:
• Strong analytical and media planning skills, with experience using tools such as Facebook
Campaign Planner and Google Reach Planner.
• Excellent time management and organizational skills, with the ability to manage multiple
projects and meet deadlines.
• Strong communication and client consulting skills...
BENEFITS & PERKS
Compensation & Incentives
• Competitive salary: Negotiable based on experience and qualifications.
• Quarterly KPI bonus: Based on individual KPI performance and contribution to the
company.
• Profit-sharing scheme: Eligible for a transparent profit-sharing mechanism based on
position and company policy.
Benefits
• Full Social Insurance, Health Insurance, and Unemployment Insurance contributions
in accordance with Vietnamese labor law, based on 100% of salary.
• Premium health insurance for Manager-level positions and above.
• 12 days of annual leave, plus public holidays in accordance with Vietnamese regulations.
• Birthday and wedding/condolence gifts, annual team building and company trips.
• Business travel allowance for client meetings and external projects.
Growth & Work Environment
• Opportunities to participate in Leadership Development Programs.
• Strong ownership and decision-making authority within your scope of responsibility.
• Clear career development path based on the company's competency framework and career levels.
• A friendly, professional, fair, and people-focused culture that encourages creativity, innovation,
and continuous growth.