Senior MKT Executive

1. Social Media & Content
• Develop and implement content plans for Paradise's social media channels.
• Create, write, and review engaging content in both English and Vietnamese for social media, websites, and other marketing channels.
• Coordinate the production of visual and video content, including Reels, TikTok, photography, and other social assets.
• Manage social media channels to ensure consistent brand messaging, content quality, and audience engagement.
2. PR, Communications & Partnerships
• Support PR and communications activities, including media relations, advertorials, press releases, and brand communications.
• Coordinate with KOLs, KOCs, influencers, media partners, and other external stakeholders.
• Identify and support partnership, sponsorship, barter, and co-marketing opportunities to enhance brand visibility and business opportunities.
3. Marketing Materials & Creative Production
• Develop and update marketing materials, including brochures, sales kits, itineraries, menus, POSM, website and landing page content, and other sales and marketing assets.
• Brief, coordinate, and review creative work, including design, photography, video production, and other creative assets, ensuring alignment with brand guidelines.
4. Campaign, Event & Digital Marketing
• Coordinate and support the execution of marketing campaigns, product launches, events, activations, CSR initiatives, FAM trips, media trips, and KOL/influencer trips.
• Work closely with internal teams, agencies, vendors, and other stakeholders to ensure smooth execution of campaigns and events.
• Support digital marketing activities, including Paid Media, EDM, website, SEO, and other digital touchpoints in line with campaign objectives.
5. Marketing Operations & Reporting
• Coordinate with agencies and vendors, including quotations, contracts, production, delivery, acceptance, and payment processes.
• Conduct market, competitor, customer, and partner research to identify trends and marketing opportunities.
• Monitor project timelines and deliverables, consolidate campaign and activity reports, and coordinate with relevant departments to ensure timely execution.
• Monitor customer feedback, campaign performance, and market trends to support continuous improvement of marketing strategies and activities.
6. Brand Management
• Ensure all marketing communications and creative assets are consistent with Paradise's brand guidelines, positioning, tone of voice, and values.