Senior Pricing Data Analysis

1. Build the Price Architecture
• Develop the Pricing Framework for each Category and Sub-brand.
• Build the Value Curve for each customer segment and category.
• Ensure consistency of the pricing structure across product lines.
• Establish the Margin Strategy by Category and by Product Lifecycle.
2. Build the price adjustment framework
• Establish principles for adjusting product prices according to the product lifecycle and market fluctuations.
• Build a price adjustment framework based on the Product Lifecycle.
• Design principles for periodic price adjustments or special/ad-hoc adjustments.
• Analyze the impact of: (1) gold price fluctuations, (2) exchange rate fluctuations, and (3) market fluctuations.
3. Analyze pricing strategy effectiveness
• Conduct Price Elasticity analysis.
• Analyze the trade-off between margin and value perception.
• Analyze price positioning against competitors.
• Evaluate the impact of pricing on revenue, profit margin, and product portfolio performance.
4. Set and adjust product prices
• Perform operational activities related to pricing.
• Set selling prices for new products (new SKU pricing).
• Carry out periodic price adjustments or adjustments based on business requirements.
• Analyze and submit selling prices for approval in accordance with internal procedures.