Senior Product Marketing | Onsite Dubai

🔻 ABOUT THE COMPANY:
My client is a rapidly growing UAE-based Software company specializing in service solutions for various sectors, including finance, cryptocurrency and blockchain technology, artificial intelligence (AI), and others.
🔻 BENEFITS:
Salary range: 2,000 - 3,000 USD/ Nego
Employee Support: Assistance with accommodation, living expenses.
Competitive Salary: A salary package that reflects your skills, experience, and contributions to the company
Essential Equipment: Provision of necessary work equipment, including Monitor, MacBook and iPhone
Development: Continuous development of hard and soft skills through work and professional training
Holiday Bonus: A holiday and New Year bonus to recognize your hard work and dedication
Inclusive Environment: A professional, dynamic, and inclusive workplace culture that fosters collaboration and innovation.
🔻 WHAT YOU'LL OWN:
Develop and execute Product Marketing strategies to optimize product performance in the Entertainment and Crypto/Blockchain industries.
Partner closely with Product Owners (PO) to shape promotion strategies and improve product features and user experience.
Conduct market research, competitor analysis, and player behavior studies to develop insight-driven marketing plans.
Define product positioning, refine messaging, and propose effective go-to-market (GTM) strategies.
Collaborate with Performance Marketing, Social Media, SEO, and Partnership teams to execute campaigns that drive user acquisition and revenue growth.
Analyze marketing and product data to optimize campaigns and improve retention and lifetime value (LTV).
Monitor market, industry, and marketing trends; propose relevant User Acquisition (UA), engagement, and retention strategies.
Lead, coach, and develop a marketing team/direct reports, setting clear goals, KPIs, and growth plans for team members.
Act as a key stakeholder manager, aligning priorities and resolving conflicts across Product, Dev, and Marketing sub-teams to keep initiatives on track.
Own campaign/project budgets, ensuring spend efficiency and ROI across marketing initiatives.
🔻 WHAT WE'RE LOOKING FOR:
Minimum 4-5 years of experience in Product Marketing, with at least 1-2 years in a managerial or team lead capacity, managing direct reports and/or leading cross-functional initiatives.
Background in Gaming, Crypto, or app-based products preferred.
Experience working with Product Owners (PO) and Dev teams to implement features that support marketing and growth initiatives.
Solid, well-rounded marketing background - experience across brand/product positioning, campaign planning, and go-to-market execution.
Experience working across multiple departments/stakeholders (Product, Dev, Performance Marketing, Social, SEO, Partnership) is required; background from either agency or corporate/enterprise environments is acceptable.
Proactive, meticulous, and highly responsible with a "can-do" attitude.
🚀 INTERVIEW PROCESS:
HR Interview → Hiring Manager Interview → Offer