Senior Specialist, Advertising Planning

About Phu My Hung
Phu My Hung Development Corporation is a leading urban developer in Vietnam and the pioneer behind Phu My Hung Urban Area - one of the first international-standard model urban developments in Ho Chi Minh City.
With more than 30 years of development, the company has played a key role in shaping modern, fully integrated urban areas that combine financial, commercial, educational, cultural, and service functions. Our working environment is built on international standards, professionalism, sustainability, and a commitment to creating long-term value for the community.
Short-term Challenges
• Develop an understanding of Phu My Hung's marketing strategies and the strategies of other companies in the real estate sector in the Northern market.
• Develop digital marketing activities for brand-building purposes rather than direct sales, which may affect employee bonuses or income.
• Continuously adapt marketing plans to meet changing business plans.
Long-term Challenges
• Be willing to travel to projects in Northern Vietnam.
• Explore and develop markets, customers, and partners in the Northern market.
Main Responsibilities
1. Communication & Marketing Planning
• Advise and take responsibility for developing communication plans in line with the Company's direction, including:
o General market information
o Digital marketing
o OOH
o Co-branding
o Development of Phu My Hung's social media channels
o Communication materials
2. Marketing Campaign Execution
• Implement detailed activities under the overall Marketing Plan, including:
o Digital advertising campaigns
o Working with partners to deploy LED screen advertising and OOH campaigns
o Producing communication props, content, visuals, and corporate introduction films
o Carrying out communication activities at events
3. Performance Monitoring & Reporting
• Monitor the performance of assigned activities.
• Prepare reports on the assigned marketing activities.
• Propose solutions and adjustment plans where necessary.
4. Sales Training & Project Communication
• Organize internal training sessions for the Sales team on project sales plans, key project information, and relevant updates.
• Ensure Sales Consultants have a comprehensive understanding of project information and are well-prepared to effectively implement the sales plan.