Senior Strategic Planning

The Strategic Market Expansion Planning role will be responsible for conducting comprehensive market research, analyzing industry trends, and identifying new business opportunities. This role involves evaluating potential markets, defining key benefits and challenges, and providing strategic recommendations for business expansion or new service offerings. The individual will collaborate with both external and internal teams to develop actionable plans that drive business growth and align with company objectives and market dynamics.
Key activities for this role include:
• Conduct in-depth market research to identify trends, emerging opportunities, and potential risks in targeted markets.
• Evaluate and assess market entry options, business expansion possibilities, and new service opportunities.
• Collaborate with internal teams to define key business strategies and translate research insights into actionable plans.
• Provide strategic recommendations for entering new markets and launching new services based on thorough analysis.
• Identify competitive advantages by analyzing competitors, consumer behavior, and market dynamics.
• Support cross-functional teams in planning and executing market expansion projects effectively.
• Assess regulatory considerations and potential market risks to ensure strategic decisions are well-informed and mitigate potential challenges.
• Develop and deliver reports and presentations to senior leadership, summarizing research findings and strategic recommendations.