SEO / AEO Specialist

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ROLE SUMMARY:
Own organic discovery for VibeX, with AEO (Answer Engine Optimization) as your primary focus. Our customers find tools like ours in AI answers (ChatGPT, Claude, Perplexity, Gemini), on Google, and across communities, video, and developer platforms such as Reddit, YouTube, X, GitHub, and tool directories. Roughly 70% of your focus is AEO - making sure VibeX is recommended and cited in AI answers; the other 30% is traditional SEO and the other channels that bring people to VibeX. You are not "an SEO who uses AI tools" - you are an AI-powered growth operator who plans, tests, and ships optimizations end-to-end, and who figures out AEO by learning and experimenting, because no playbook exists yet.
KEY RESPONSIBILITIES
1. SEO Strategy & Execution
• Plan and execute SEO across technical, on-page, and off-page for our product site, blog, and documentation
• Run keyword research and topic clusters mapped to the customer journey (awareness → comparison → trial)
• Audit crawlability, indexation, Core Web Vitals, site structure, and internal links; work with developers to ship fixes
• Build quality backlinks and presence on communities and tool directories (Reddit, Product Hunt, G2, GitHub, etc.)
2. AEO / AI Search Visibility
• Study how ChatGPT, Claude, Perplexity, and Gemini select and cite sources - and turn findings into a repeatable optimization process
• Build a set of target prompts and questions; track brand mentions, citations, and share of voice versus competitors
• Optimize content so AI can easily retrieve and quote it: direct answers, FAQs, comparison tables, original data, and Schema / structured data
• Strengthen off-site brand signals (third-party mentions, reviews, forums) that AI models trust.
3. Content & Collaboration
• Brief and review content with AI and work with the content team to optimize structure, quality, and accuracy
• Prioritize English-language content for global markets
• Coordinate with product and developers on landing pages, docs, and technical implementation
4. Analytics & Testing
• Run structured experiments (before/after, A/B) on content format, structure, and distribution; document results
• Track traffic, rankings, AI visibility, trial sign-ups, and conversions; report monthly with clear next actions
• Terminate what doesn't perform - bias toward output and iteration over planning
5. AI Workflow Innovation
• Continuously discover and integrate AI tools and automation (e.g., Claude, Gemini, scripts, Make/n8n) into daily SEO/AEO operations
• Document and share repeatable AI-powered SEO/AEO playbooks with the global team
• Provide real-use-case feedback to the VibeX team based on your daily workflows.