We're looking for a high-caliber SEO Content Specialist to join our Growth Marketing team - someone who blends strategic thinking, data-driven insights, and world-class content craftsmanship.
You will play a key role in accelerating Sun Group's digital presence through impactful SEO content that drives traffic, builds authority, and converts.
If you're passionate about search, obsessed with content performance, and eager to contribute to large-scale digital transformation, this is your place.
Key Responsibilities1. SEO Content Planning & Strategy
Develop and execute SEO-driven content strategies aligned with brand, product direction, and growth objectives.
Conduct keyword research (short-tail, long-tail, transactional, informational), competitor analysis, and user intent mapping.
Build content structures, topic clusters, pillar pages, and internal linking strategies to enhance organic traffic and domain authority.
2. Content Creation & Optimization
Produce high-quality, data-informed SEO articles, landing pages, product content, and long-form guides.
Optimize on-page SEO (content architecture, SEO copywriting, metadata, schema, readability, keyword density, E-E-A-T signals).
Collaborate with
designers and product teams to ensure content consistency, clarity, and impact.
3. Performance Tracking & Continuous Improvement
Use Google Search Console, GA4, Ahrefs/SEMrush, SurferSEO... to measure performance and identify growth opportunities.
Conduct regular SEO audits to maintain technical accuracy and optimize rankings.
Run A/B experiments to enhance conversion, engagement, and user experience.
4. Cross-functional Collaboration
Work closely with Growth Marketers, Performance Marketers,
Product Owners, and Tech teams.
Ensure content aligns with channel strategy (SEO, social, email, website, paid media).
Contribute ideas for new content formats, emerging trends, and innovative growth tactics.
