SEO Specialist [Onsite Preferred, Open to Remote]

ABOUT COMPANY
The20 is a Web3 company dedicated to building innovative solutions that drive the evolution of the digital asset ecosystem. By combining blockchain technology, data-driven innovation, and advanced financial technologies, we deliver products and services that empower businesses and individuals to navigate the rapidly evolving Web3 landscape.
At The20, we foster a collaborative and results-driven culture where innovation is encouraged, ideas are valued regardless of where they come from, and continuous improvement is part of our everyday work. As we continue to grow, we are looking for passionate and talented professionals to join our team and help shape the future of Web3.
ABOUT THE ROLE
As an
SEO Specialist
, you will be responsible for driving the organic growth of
[protected info]
through technical
SEO
, content optimization, and authority-building initiatives. You will work closely with content creators and developers to improve search visibility, strengthen
E-E-A-T
signals, and ensure all published content meets Google's quality standards for
YMYL
websites.
We are open for both Onsite and Remote working arrangements!
RESPONSIBILITIES
Technical SEO
Manage and optimize Google Search Console, including index coverage, sitemaps, URL inspection, and indexing issues.
Implement and maintain structured data (Schema Markup) to improve search visibility.
Conduct regular technical SEO audits and monitor Core Web Vitals, collaborating with developers to resolve technical issues.
Monitor website performance following Google algorithm updates and recommend appropriate optimization strategies.
On-Page & Content SEO
Conduct keyword research and develop topical maps to support the content strategy.
Optimize and update existing content to improve rankings, user experience, and search performance.
Strengthen website authority by implementing E-E-A-T best practices and maintaining editorial quality standards.
Prepare SEO briefs and collaborate with content writers to produce high-quality, search-optimized content.
Off-Page SEO
Develop and execute ethical link-building strategies through outreach, partnerships, guest posting, and digital PR.
Monitor backlink performance and maintain a healthy backlink profile in compliance with Google's spam policies.
Performance Monitoring & Reporting
Track and analyze SEO performance using Google Search Console, GA4, and SEO tools.
Prepare periodic SEO reports covering organic traffic, keyword rankings, indexing status, CTR, and backlink performance.
Monitor competitor performance and recommend data-driven optimization opportunities.
REQUIREMENTS
Mandatory requirements
(For REMOTE) Minimum
5 years
of hands-on experience in SEO.
(For ONSITE) Minimum
3 years
of hands-on experience in SEO.
Proficient in
Google Search Console, Google Analytics 4 (GA4), Ahrefs, or SEMrush
.
Experienced with website crawling and auditing tools such as
Screaming Frog
or equivalent.
Good written English with the ability to create and optimize English-language content.
Solid understanding of
cryptocurrency and blockchain
fundamentals (e.g., DeFi, Tokens, Layer-2).
Strong knowledge of
E-E-A-T
,
YMYL
, and Google's Search & Spam policies.
Analytical mindset with the ability to make data-driven decisions.
Able to work independently while collaborating effectively with cross-functional teams.
Own a personal laptop and have a stable internet connection for remote work.
Preferred requirements (Bonus)
Experience in SEO for
Web3, Blockchain, FinTech
, or other
YMYL
industries.
Hands-on experience implementing
Schema Markup (Structured Data)
and basic knowledge of
HTML
or
[protected info]
.
Experience optimizing websites for global English-speaking markets.
BENEFIT
(For REMOTE): Competitive salary based on experience and qualifications
(For ONSITE) Up to 20.000.000 VND/month
Competitive salary based on experience and qualifications.
01-month probation
with
85%
of the official salary.
A dynamic, collaborative, and growth-oriented working environment with the tools and resources needed to support your work.
Opportunities to participate in international Web3 events such as
KBW, TOKEN2049, and ETHGlobal
.
Empowerment to propose and execute end-to-end organic growth initiatives.
Work directly with leading KOLs, global Web3 projects, and international teams.
Professional development opportunities through business and soft skills training.
WORKING INFORMATION
[FOR ONSITE] Working Location:
Netland Building, 27 Le Van Luong, Thanh Xuan, Hanoi
Working Hours:
Monday - Friday ([protected info]) and 02 Saturdays per month ([protected info]), Vietnam Time