SEO Specialist

WHAT YOU WILL BE DOING:
1. SEO - 80% (Primary Responsibility)
Build and execute comprehensive SEO strategies for multi-brand environments (technical, on-page, off-page, keyword strategy, link-building directions).
Conduct advanced keyword research, competitive analysis, content direction planning (content will be written by freelancers).
Lead technical SEO audits and improvements: site architecture, indexing, page speed, schema, UX signals.
Collaborate with content writers, web developers to ensure SEO best practices are implemented consistently.
Monitor performance through Google Search Console, Google Analytics, SEMrush/Ahrefs... and provide actionable insights.
Continuously optimize based on new ranking signals and AI-driven search changes (e.g., SGE, zero-click SERPs, conversational queries).
2. Paid Advertising - 20%
Plan, execute, and optimize LinkedIn Ads campaigns targeting B2B segments.
Manage and scale Google Ads (Search, Display, Remarketing) with performance-oriented KPIs.
Build campaign structures, keyword/bidding strategies, and audience segmentation.
Track ROI and generate reports with clear optimization recommendations.
Collaborate closely with Sales teams to align ads performance with funnel conversion goals.
3. Collaboration
Mentor and provide training junior marketers in SEO, PPC, and analytics.
Work cross-functionally to ensure aligned performance strategy.
WHAT WE ARE LOOKING FOR:
Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
At least 3-5 years of hands-on experience in SEO.
Mandatory experience in B2B marketing, preferably in BPO, outsourcing, consulting, or other B2B service-based industries.
Proven experience developing SEO strategies for international markets, with a focus on organic traffic growth and B2B lead generation.
Hands-on experience managing Google Ads and LinkedIn Ads campaigns, proficiency in Google Search Console, Google Analytics, SEMrush and/or Ahrefs.
Strong written English skills.
WHAT WE OFFER: We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:
A competitive monthly salary
13th month Tet bonus & bi-annual performance bonus
12 Annual Leaves + 2 Sick Leaves + 1 Birthday Leave
Annual salary review
Attractive employee awards: Employee of Year, Semi-Annual outstanding employee
Social insurance and healthcare insurance upon Vietnam Labor Code
PTI insurance package, and annual health check
An open culture that spurs creativity, innovation, and inclusivity
Diverse activities to foster relationships, including company trips, year-end party, employees' birthdays
An open-space office, a cafeteria, and a range of modern equipment
Other allowances from referrals and special occasions (weddings, seniority, and new-born baby)
WORK LOCATION: Onsite at The District Building, 159C De Tham, Cau Ong Lanh Ward, HCMC
WORKING HOURS: 9AM - 6PM (Mon - Fri)