Shopper Marketing Manager

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In today's dynamic retail environment, it is an exciting time to be a part of the Customer Development team at Colgate-Palmolive (Vietnam). Our highly energetic and focused Customer Team is dedicated to driving growth for Colgate Palmolive in this ever-changing landscape.
As the Shopper Marketing Manager in Colgate-Palmolive (Vietnam), what you will do?
- Manage the annual category activity grid (New products development, media, sampling, consumer and shopper programs) for the subsidiary.
- Provide input to new product plan that is developed by Consumer Marketing in the Hub.
- Develop Go To Market plan for new products including selling story preparation, trade samples availability, Key Visual adaptation to standard Point of Purchase, product availability.
- Develop activation ideas on behalf of the hub when designated as the lead country.
- Develop local Shopper marketing programs (Retail Environment and Customer Collaboration).
- Own and manage category/ shopper budget (on the ground activation).
- Build expertise on touch points for Marketing activation planning and execution.
- Be the point of contact for Consumer Marketing in the Hub for translation/adaptation of POP materials.
- Build shopper knowledge and Insights, support Retail Marketing Team leader for insights prioritization.
- Responsible for competitive and Local Intelligence.
- Conduct category analysis to identify opportunities in the market and recommend plans/activities to grow business and share.
- Own the country category perspective, within the monthly Customer Benefit Package discipline process.
- Coordinate regular Return on Investment (ROI) and Return on Marketing Investment (ROMI) review.
- Develop category knowledge bundle book.
- Work with Retail Environment Manager to activate Category Growth Drivers in the customers plans, Retail customer development process, shopper marketing programs.