Responsibilities:
Support Guardian's digital social team in delivering accurate, brand-consistent and platform-relevant content. The role combines hands-on content execution with exposure to brand expression, social advocacy, community insight and performance learning.
45% Content Execution and Production
• Coordinate with the Marcom team to build the content calendar and produce content for new store openings and recommend relevant local store marketing activities.
• Coordinate with the media agency to deliver media in line with the agreed plan.
• Support the Marcom team in communicating in-store activities and events run with Guardian's brand partners.
• Produce trending always-on (AO) content for TikTok, and follow the event calendar to publish stories, posts and exclusive announcements for all events in line with the marketing framework.
• Adapt social assets from approved briefs, master key visuals and campaign guidelines for Facebook, Instagram and TikTok.
• Support short-form video, basic graphic design, caption development and content formatting using Canva, CapCut and approved tools.
• Protect core brand elements during adaptation, including logo use, colour, typography, message hierarchy, product visibility and call to action.
• Maintain organised working files, final assets, versions and approval records.
• Coordinate with the Customer Service team to support minigame delivery for Guardian and partner brands on the fanpage.
30% Social Media Operations and Governance
• Monitor the partner social calendar and execute scheduled publishing accurately and on time through the publishing system.
• Check product names, prices, promotional mechanics, dates, links, tags and required disclaimers before publishing.
• Track content status, deadlines and approvals with the senior team member, agencies and internal stakeholders.
• Monitor comments and customer questions, escalate sensitive issues and capture recurring themes for the team.
15% Social Advocacy and Creator Support
• Support the line manager in executing KOC, UGC, expert and community activities through product coordination, permission tracking and delivery follow-up by campaign.
• Follow up on the reusable content tracker with the creative agency.
• Support tracking of sponsored products for KOC and UGC activities.
10% Report and others
• Support collect monthly content data and maintain accurate reporting files.
• Support Track competitor activity, platform trends and emerging product interests.
• Support post-campaign recaps by connecting content output with reach, engagement quality, traffic or other agreed actions.
• Others task that assigned by line manager
Requirements:
• Final-year student or recent graduate in Marketing, Communications, Digital Media, Multimedia, Business or a related field.
• Available for a full-time internship of at least 3 months, ideally up to 6 months.
• Working proficiency in Canva and PowerPoint; CapCut tools are an advantage.
• Basic understanding of Facebook, Instagram and TikTok content formats and user behaviour.
• Comfortable using Excel or Google Sheets for trackers and basic performance reporting.
• Comfortable with and curious about using AI and other digital tools to work smarter, speed up content production and improve efficiency.
• Strong attention to detail, ownership of deadlines and willingness to revise work based on feedback.
• Interest in beauty, wellness, healthcare or retail content is preferred.
Application:
Interested candidates, please send your application package to email:
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