Social Content Specialist, Metub Originals

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Responsibilities:
Social Content Development
Lead the planning and execution of platform-native social media content across the Metub Originals ecosystem (captions, short-form videos, images, memes, reels, stories, threads, etc.).
Craft compelling copy and storytelling tailored to each platform, project objective and target audience.
Ensure all content maintains a consistent brand voice while maximizing creativity and audience engagement.
Campaign Execution & Amplification
Translate project objectives into effective social execution and amplification plans.
Identify and leverage suitable distribution channels, communities, creators and collaboration opportunities to maximize campaign reach and engagement.
Work closely with cross-functional teams to maximize social content opportunities throughout the project lifecycle.
Performance & Optimization
Monitor, analyze and evaluate social media performance against defined KPIs.
Extract actionable insights from audience behavior and platform analytics to continuously optimize content performance.
Consolidate performance reports and provide recommendations to the Project Manager.
Innovation & Team Contribution
Stay updated on platform trends, digital culture and emerging content formats to inspire new ideas and improve campaign effectiveness.
Maintain high content quality by reviewing outputs, sharing best practices and contributing to the continuous improvement of team workflows and social media standards.
Perform other social media-related tasks assigned by the Project Manager.