Social Media AI Content Specialist

About AIRR Labs:
AIRR Labs is a fast-growing e-commerce and social commerce company, helping leading brands grow across platforms such as TikTok Shop, Shopee, and Lazada.
At AIRR Labs, we're also exploring how AI can transform the way marketing and content teams work - from initiating creative ideas and developing storyboards to generating video content.
We're looking for a Social Media Executive who is creative, curious, and excited about working with AI to create better content, faster.
About the Job:
We're looking for a
Social Media AI Content Executive to turn brand objectives into relevant, engaging, and platform-native social content.
This role combines social content strategy, creative thinking, and AI-powered content creation
. You'll use AI tools - including AIRR Labs' own AI solutions - to explore ideas, build content plans, develop video scripts, and create storyboards before working with the Video Production team to bring them to life.
We're looking for someone who is curious, creative, trend-sensitive, and excited to experiment with AI as part of their everyday content workflow
.
What You'll Do:
Develop social content plans based on each brand's objectives, whether the goal is to drive traffic, engagement, or brand awareness.
Use AI tools to explore, develop, and refine content ideas - turning a brief or business objective into relevant and creative social concepts.
Write creative scripts for short-form video content, using AI to brainstorm, structure, challenge, and improve ideas and storytelling.
Develop clear storyboards and creative directions that can be translated into video content.
Stay highly alert to social trends, content formats, and emerging creative opportunities across social platforms.
Work closely with the Video Production team to align on ideas, scripts, storyboards, and creative direction before production.
Explore and experiment with AIRR Labs' AI-powered marketing and content tools to improve the way content is ideated and produced.
Continuously test new AI workflows and tools to make the content creation process faster, smarter, and more scalable.
Keep an eye on market and consumer trends and bring fresh insights into content planning and creative development.
Review content performance and audience responses to improve future ideas and content plans.
What We're Looking For:
2+ years of experience in Social Media, Social Content, Content Marketing, or a related field.
Strong in social content planning, creative ideation, and content execution
.
Good at writing video scripts with strong storytelling and logical structure.
Strong understanding of social trends, short-form content, and platform behavior
.
AI-curious and open-minded
, with a genuine interest in experimenting with AI for content ideation, planning, scripting, and creative development.
Creative thinker with good logic, curiosity, and market awareness
.
Strong communication and collaboration skills.