Specialty Product Specialist in HCMC

The Position
Specialty Product Specialist
Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi-Channel Cycle Plan to target Customers, meet / exceed performance targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs. Additionally to:
Organise physician education programmes and support KOL development
Support implementing patient education, product access and treatment compliance programmes
Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed.
Tasks & responsibilities:
1. Promotion Achievement in the assigned territory
Territory promotion accountability (e.g. value, units, market share% etc.)
Ensure formulary listing and availability of BI products as required
Create demand/ generate prescriptions for promoted BI products by utilizing the available resources/tools/ trained behaviours
Build valued discussion around specialty HCP needs and opportunities
2. Data management, reporting, Multi Channel Cycle Plans (MCCPs)
Maintain an accurate & complete customer (email address,other contact info) database in Veeva
Record and track product promotion and customers in territory/hospital
Provide monthly forecasting sheet based on actual performance
Obtain and record feedback from customers on competitor product performance and monitors their activity
Prepare and provide ad hoc reports as requested by Management team/ Business Unit Director
Develop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of sales targets / objectives
Comprehend, integrate and execute ICPs into MCCPs
Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
Execute effective MCCPs with the objective of maximizing BI business in assigned territory to ensure achievement of sales targets / objectives
3. Orchestrate Exceptional Customer Experience
Communicate with relevant BI customer facing roles (Marketing, MSLs, etc.) and work interdependently to ensure customer experience is personalised and relevant to them.
Understand customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, Adobe campaigns) to fulfil the preferred channels
Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), CfE function (engage with coaching) and FuE function (send emails)
Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, OneMessage, follow-up emails, BI one website, webinars, Adobe campaigns) to fulfil the preferred channels
Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies / Institutions
Develop / maintain effective relationships with target customers encouraging their assistance in perceiving/promoting BI products in a positive manner
4. Superior Customer Engagement Capability (Knowledge & Skills)
Exceptional Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
Effective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE, etc.). Supports and encourages dialogue of scientific / clinical knowledge, providing enhanced value to HCPs through facilitation of individual patient management and therapy decision making process
Knowledgeable across the 7 CEM steps and 27 behaviours. Able to execute assigned Marketing strategies (e.g. messaging / product presentations, overcoming objections etc.) within the customers' preferred communication channel
Digitally fluent / tech savvy, able to reliably utilise CRM / Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
Capable and confident in presenting to Groups of customers, both face to face / screen to screen
Provide expert understanding of the Payor landscape to internal and external customers
5. Comply with local regulations, industry and the BI Code of Conduct
Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
Take prompt and necessary actions on issues of compliance
Be a role model in compliance with local regulations, industry and the BI Code of Conduct
Requirements:
Competencies required:
Analytical & decision making ability
Industry / Product knowledge
Selling skills applied across a diverse range of channels
Multi Channel Cycle Planning and execution
Customer Relationship Management
Self development / learning
Communication skills
Planning and organizing skills to collaborate with other customer facing personnel
IT literacy
Experience: Direct selling experience in specialty healthcare is advantageous
Minimum Education / Degree Requirements : Bachelor's degree with major in Pharmaceutical science.