Sr. Content & Brand Specialist

Every market has many voices.
But only a few are consistently remembered.
At Citics, we are building a data & AI-powered ecosystem to transform how real estate decisions are made. But to make that transformation meaningful, our story needs to show up consistently, clearly, and across multiple touchpoints.
As a Senior Content & Brand Specialist, you will help shape how the Citics brand is understood and remembered by turning business strategies, market insights, and product stories into compelling experiences across every touchpoint.
Why this role matters
As Citics continues to expand its ecosystem across real estate, finance, and technology, clear and credible communication becomes increasingly important.
This role ensures
Brand is not just "defined" but consistently executed
Campaigns are not just "ideas" but delivered with quality & impact
Content is not just "produced" but aligned with a clear narrative
You'll help shape how an emerging industry is understood, not just how a brand is perceived.
Key Responsibilities
1. Brand Management (20%)
You will support the Marketing Manager in building a consistent and trusted Citics brand by:
Understanding customer needs, market trends and competitive landscape to uncover insights that strengthen brand positioning.
Translating business initiatives and customer insights into clear brand narratives and communication frameworks.
Coordinating the production of branding materials across digital and offline touchpoints.
Ensuring brand consistency across campaigns, content and customer experiences.
2. Campaign Planning & Execution (30%)
You will lead or coordinate integrated marketing campaigns that strengthen the Citics brand, communicate our products and ecosystem, and drive business growth, including:
Develop communication frameworks and creative directions for product launches, strategic partnerships and ecosystem initiatives.
Plan and execute integrated campaigns across digital, social media, PR, KOLs/KOCs, events and other owned channels.
Coordinate internal teams and external partners to ensure seamless execution, quality and on-time delivery.
Track campaign performance, identify opportunities for optimization and continuously improve future initiatives.
Contributing to other initiatives assigned by the Line Manager, such as strategic projects, partnerships, or cross-functional initiatives
3. Content Planning & Execution (50%)
You will build content systems that educate the market, strengthen the Citics brand, and support business growth by:
Developing content strategies, editorial frameworks and content calendars aligned with Brand and Business priorities.
Turning customer insights, market trends, data and expert knowledge into compelling multi-channel, multi-format content.
Leveraging AI to streamline content creation, optimize performance and continuously improve quality, productivity and scalability.
Required Qualifications and Skills
Who we are looking for
We are looking for someone who has:
5+ years of experience in Content Marketing, Brand Communications or Marketing Communications, preferably in technology-driven businesses.
Strong storytelling skills, with the ability to translate customer insights, business strategies and complex topics into compelling content.
Solid understanding of brand building, content strategy and integrated marketing communications.
Experience planning and executing multi-channel campaigns across digital, social, PR and owned channels.
Sharp visual thinking with the ability to collaborate effectively with designers and provide clear creative feedback.
Strong research skills with curiosity to explore customer behavior, market trends and competitive landscapes.
Proficiency in AI tools to enhance research, content creation and workflow efficiency.
A data-driven mindset, using insights and performance metrics to continuously improve content and campaigns.
The mindset we value
People who thrive at Citics often share these qualities:
You think beyond execution: You understand that every campaign, content piece and customer interaction contributes to building long-term brand credibility and business impact.
You stay curious: You enjoy exploring customer behavior, market trends and emerging technologies, and turn insights into meaningful ideas and better decisions.
You embrace ambiguity: You are comfortable navigating fast-changing environments, making thoughtful decisions with incomplete information, and adapting as priorities evolve.
You take ownership: You proactively drive projects forward, collaborate across teams and consistently deliver high-quality work with attention to detail.
You leverage AI with good judgment: You see AI as a thinking partner that enhances research, creativity and productivity, while taking full ownership of the quality, accuracy and integrity of your work.
What We Offer
Build a category, not just a brand: Help shape how data and AI transform Vietnam's real estate industry while building one of the country's leading PropTech brands.
Own meaningful work: Take ownership of projects that span Brand, Product Marketing, Corporate Communications and Market Education, working directly with business leaders and cross-functional teams.
Grow with AI: Work in an AI-native marketing team where AI is embedded into research, content creation and workflows, allowing you to focus on strategic thinking and creativity.
Accelerate your career: Develop beyond content execution into brand strategy, integrated communications and marketing leadership, with a clear growth path toward Brand & Communications Lead.
How to Apply
If you are interested in this position, please send your CV to [protected info]. We will contact you as soon as possible if your profile matches our requirements. If you need more help, please contact us at [protected info].
About Citics
Citics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam.
This strong foundation affirms Citics' position as a trailblazer in the digital transformation of Vietnam's real estate market.
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