Sr Staff Marketing Specialist

Role Overview
The role requires strong cross‐functional leadership, market insight, and hands‐on execution across solution definition, Go‐to‐Market (GTM), competitive positioning, and performance measurement.
Key Responsibilities
Regional Solution Strategy & Portfolio Development
Own and drive regional solution strategy for SEA and ANZ, aligned with global solution direction.
Develop regionally differentiated solutions tailored to local market and customer requirements.
Identify high‐growth opportunities through TAM / SAM / SOM analysis and evaluate ROI for solution investments.
Solution Definition & Proposal Leadership
Lead regional solution proposal creation, working closely with Technology Application Architects (TAA) to define:
Solution block diagrams and system architectures
Technical specifications and feature sets
Clear unique selling points (USPs) aligned with customer value
Work with Renesas Sales (SAL) teams and TAA to create and own Solution Requirement Documents (SRD).
Ensure solutions maximize usage and value of Renesas products through collaboration with multiple Product Groups (PG).
Solution Development & Ecosystem Collaboration
Upon SRD approval, coordinate with System Solution Teams and/or external partners to execute solution development.
Ensure timely, high‐quality solution delivery aligned with both technical and commercial objectives.
Go‐to‐Market Execution & Channel Enablement
Drive regional GTM execution in alignment with global Solution Marketing strategies.
Develop compelling solution messaging, value propositions, application examples, and positioning.
Partner closely with Channel Marketing to support:
Mass‐market GTM initiatives
Distributor readiness programs (webinars, trainings, MARCOM campaigns, roadshows/caravans and incentives)
Competitive & Market Intelligence
Conduct competitive analysis for target Bills of Materials (BOMs) and competing system solutions.