Job Description
JOB DESCRIPTION
Online Operation
Monitor and moderate E-commerce website: Sony Store Online platform. Maintain and develop UI/UX included front-end and back-end management, web layout, onsite visibility, user journey and navigation, product listing, SKU, price, promotion information.
Co-ordinate with cross function teams: PM, Mar-com to set up and deploy promotion/campaign in Online channels
Analyze online sales performance and make monthly report. Consider and propose necessary improvement & action plan.
Digital Marketing for Online channels
Monitor MKT budget yearly/ monthly for Online channels.
Online communication planning and execution: FB ads, EDM, Livestream, SEO project and search tools ,...
Cooperate with external agents for outsource technical/MKT solution
Be responsible for GTM planning of new product launching in online channels
Weekly, monthly report KPI tracking of each MKT solution.
CRM
Customer database management and analysis. Manage online customer relationship to deploy Loyalty program and increase retention rate for Online channels