Strategic & Category development Manager

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Job Purpose
Drive the growth of the baby premium brand by aligning Sales and Marketing around one plan and clear targets across mega distributors and key channels (Mom & Baby, DTR private marketplace), and build the company's growth pipeline by developing and launching new brands in attractive categories.
Key Responsibilities
A. Strategic project management (baby premium brand)
1. Strategic Channel Growth & Project Execution
Drive growth strategy for mega distributors (Mom & Baby and DTR private marketplace channels), aligned with the company's short- and long-term commercial objectives.
Lead key project milestones from planning to execution, on time and on budget, across cross-functional workstreams.
Set clear goals and roles with distributors; propose strategic directions and analysis to support management decisions.
Support product launches and go-to-market initiatives across both channels.
2. Distributor & Channel Performance Management
Monitor lead pipelines, annual budget and rolling 3-6 month sales forecasts; track performance against plan.
Evaluate distributor performance against clear KPIs; allocate DTR resources to meet revenue targets.
Implement sales mechanics and enforce company pricing and sales policies through distributors and marketplace platforms.
Optimize the distribution and marketplace network (SKU listings, pharmacy/buyer activation) and maintain strong relationships with key stakeholders.
3. Commercial Governance: Budget, P&L & Reporting
Own the channel sales budget and trade spend, ensuring measurable ROI; drive cost-efficiency without slowing growth.
Analyze channel KPIs and deliver timely weekly, monthly and periodic reports with insights and recommendations for senior management.
4. Risk, Market Intelligence & Cross-Functional Collaboration
Identify and manage risks and resolve issues during distribution project implementation; monitor distribution and marketplace trends through market research and consumer insights.
Collaborate with Marketing, Supply Chain, Finance and Procurement for smooth execution of channel initiatives.
B. Category development (new brands for the company)
1. Opportunity Identification & Business Case
Scan categories, consumer needs, market size and competitors to build a ranked pipeline of white-space opportunities aligned with company strategy.
Build business cases (market size, positioning, pricing, cost, investment, ROI, risks) and recommend go / no-go to senior management.
2. Brand Development, Launch & Handover
Develop the brand concept, target consumer, positioning and product range; validate through consumer research (concept and product tests).
Lead development with NPD/R&D, sourcing, Quality/Regulatory, Packaging, Finance and Supply Chain, and manage external partners (suppliers, OEM, agencies); control the stage-gate timeline and budget.
Define the go-to-market plan (channel, pricing, launch plan, sales targets) and coordinate Sales and Marketing readiness for launch.
Track performance in the first 6-12 months against the business case, recommend scale-up or stop, and hand over to the brand owner with a clear operating model and playbook.