Strategic Planner - Freelance 6 months

I. About US:
Golden Communication Group provides integrated marketing communication services with one vision: By communications, we move the world with good things, world-class services and local solutions.
Location: 3rd&4th Floor, G8 Golden Building, 23 Tran Cao Van, Sai Gon Ward, HCMC
Working hours: Monday - Friday (9:00 - 18:30)
Job purpose: We are looking for a Content Strategist to join our team in delivering actionable insights and high-impact content strategies for our brands. This role requires a strong blend of analytical capability, strategic thinking, and cultural awareness to drive brand growth and ensure alignment with market needs.
Type: Freelance (6 months) | On - site
II. Key Responsibility
1. Campaign Performance Analysis
• Monitor and evaluate key KPIs across social platforms by campaign.
• Conduct social listening to assess campaign sentiment and influencer effectiveness.
2. Monthly & Quarterly Content & Brand Optimization
• Conduct social media brand audits to identify strengths and improvement areas.
• Benchmark brand performance against competitors and recommend optimization strategies on a quarterly and monthly basis.
3. Cultural & Brand Alignment
• Research cultural insights to ensure communications resonate with target audiences.
• Review and adapt content to align with brand voice, messaging, and market context.
4. Consumer Research & Trend Analysis
• Identify emerging consumer trends and market shifts.
• Provide actionable insights to inform brand positioning and campaign strategies.
III. Requirement
Experience & Skills
• 6 - 12 months of experience in strategic planning, brand strategy, or marketing analytics (agency experience preferred). Proficiency with social listening tools is a plus.
• Strong analytical skills with the ability to transform data into strategic recommendations.
• In-depth understanding of social and influencer performance metrics.
• Cultural awareness and ability to adapt strategies to local market nuances.
• Excellent command of English (both written and spoken).