Strategic Planning Manager (IMC/Social Outreach)

About the Role
Hepmil Creators' Network (HCN) is looking for a
Strategy Manager to lead strategic development and manage our planning team in Vietnam.
As a social-first creative agency and creator network, we connect brands with creators through integrated campaigns across Social Outreach, Influencer Marketing, Social Media, BTL, IMC and Social Commerce.
In this role, you will own the strategic direction and quality of proposals across key accounts and pitches, turning business challenges, consumer insights and cultural trends into compelling campaign strategies. You will lead and develop the planning team while working closely with Account, Creative, Content and Influencer Partnership teams to ensure that strategy guides creative development and campaign execution.
We're looking for a hands-on manager with strong IMC and Social Outreach expertise, clear ownership and the ability to deliver sharp strategic work within tight timelines. Fluent English is essential for presenting proposals, leading discussions and collaborating with clients, regional teams and senior stakeholders.
Key Responsibilities
Own strategic development across key accounts and new business pitches, from brief analysis and research to campaign strategy, proposal presentation and strategic guidance during execution.
Lead and manage the planning team, allocate workloads, set priorities and review deliverables to ensure consistent quality and timely delivery.
Translate clients' business and marketing challenges into clear strategic directions, communication frameworks, audience definitions, customer journeys and creative briefs.
Oversee market, category, competitor and consumer research, turning findings into meaningful insights and actionable opportunities for brands.
Select and apply relevant qualitative and quantitative research methods, social listening and planning tools to address specific client challenges.
Develop integrated strategies across IMC, Social Outreach, Influencer Marketing, Social Media, Content, BTL and Social Commerce, defining the role of each channel and touchpoint.
Shape brand and campaign narratives that connect brand positioning with consumer needs, creator storytelling and relevant cultural conversations.
Lead Social Outreach strategy, defining how creators, KOLs/KOCs, communities and social platforms work together to generate conversations, engagement and amplification.
Identify social commerce opportunities that connect awareness and engagement with consideration, purchase intent and conversion.
Partner with Account, Creative, Content, Influencer Partnership and Production teams to develop original campaign ideas that are strategically sound and practical to execute.
Lead the strategic narrative and structure of pitch decks, ensuring that proposals are clear, persuasive and delivered efficiently under tight deadlines.
Present and defend strategic recommendations in English and Vietnamese, lead client discussions and guide stakeholders toward an aligned direction.
Collaborate with regional teams and senior stakeholders, contributing Vietnamese market insights and adapting regional strategies to local audiences.
Establish campaign objectives and measurement frameworks with relevant teams, review results and apply learnings to improve future recommendations.
Coach and develop planners through clear direction, constructive feedback and hands-on guidance in research, insight development, storytelling and presentation.
Proactively identify strategic gaps, challenge assumptions and resolve issues while taking accountability for the team's recommendations and output.
Improve planning processes, frameworks and knowledge sharing to strengthen team capability and delivery efficiency.
Stay updated on consumer culture, creator ecosystems, social commerce and platform developments, translating relevant trends into opportunities for clients.
Qualifications
At least 4- 5 years of experience as a "Strategy Manager" or in an equivalent managerial role within Creative, Digital, Social, Influencer Marketing, IMC agencies or MCNs, with proven responsibility for leading planning teams and owning strategic output.
Strong, hands-on expertise in IMC and Social Outreach, supported by a portfolio demonstrating sharp insights, compelling strategic thinking and effective integration across channels.
Proven people management experience, including workload allocation, quality control, performance management, coaching and team development.
A solid understanding of branding, consumer behavior, communication strategy, social media platforms, creator ecosystems and social commerce.
Experience independently leading strategic development for pitches and key accounts, with the ability to connect creative recommendations to business objectives.
Fluent English, both spoken and written, with the ability to independently present proposals, lead strategic discussions and work confidently with regional teams and senior stakeholders.
Excellent Vietnamese communication, storytelling and presentation skills, with experience presenting and selling ideas to different levels of stakeholders.
Strong qualitative and quantitative research skills, with sound judgment on when and how to apply different methodologies.
Strong ownership and accountability, with the ability to make clear decisions, provide direction and drive work forward with minimal supervision.
Ability to work quickly and decisively, simplify complex information and deliver high-quality, presentation-ready proposals within tight timelines.
Strong leadership and interpersonal skills, with the ability to motivate planners, give constructive feedback and maintain high standards.
Strong stakeholder management and collaboration skills, including the confidence to challenge briefs constructively and align cross-functional teams.
Ability to manage multiple accounts, pitches and competing priorities in a fast-paced agency environment.
Commercial awareness and practical judgment to develop strategies that are creatively compelling, feasible to execute and aligned with client budgets and objectives.
Benefits
Flexible working hours: [protected info] | Work from home every Friday
100% salary during probation
Full insurance in accordance with company policy and applicable regulations
21 days Annual Leave, 14 days Sick Leave & 60 days Hospitalization Leave
Company laptop provided
13th-month salary and Labor Union bonuses/gifts for holidays, birthdays and Tet
Team bonding meals, company trips and annual health check